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Content Marketing, Engineered

 

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. 

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B2B PR Expert Michelle Garrett

1 min read

How B2B PR Should Fit into Your Integrated Marketing Strategy

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing efforts.

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The Secrets to Growth for System Integrators with Jack Barber

1 min read

The Secrets to Growth for System Integrators with Jack Barber

Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...

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1 min read

Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI

This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...

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How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS

1 min read

How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS

Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...

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1 min read

Navigating Data and Content in the Era of Generative AI with Christopher Penn

It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...

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1 min read

Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall

Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...

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Email Myths Debunked, Jeanne Jennings

1 min read

Email Marketing Myths Debunked: What Really Works in 2024

Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...

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1 min read

Trade Show Marketing Strategies from Automate 2024

In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...

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Manufacturers Alliance, Kristin Graybill

1 min read

Navigating Modern Manufacturing: AI, Recruitment, and Marketing

At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...

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A Masterclass in Rebranding and Authenticity with Gray Solutions

1 min read

A Masterclass in Rebranding and Authenticity with Gray Solutions

Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.

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1 min read

How to Add Value-Driven Videos to Your Content Marketing Mix

According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...

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What We've Learned from Google's Search Generative Experience (SGE) | TREW Marketing

1 min read

What We've Learned from Google's Search Generative Experience (SGE)

How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...

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1 min read

Strategies Technical Marketers Can Borrow from the B2C Playbook

Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...

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1 min read

A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates

I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...

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Building Communities and Adding Self-Service to Your Website

1 min read

How EETech is Helping Technical Brands Build Community and Add Self-Service UX

The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...

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1 min read

The Power of Developing a Personal Brand in an Industrial Sales Role

As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...

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1 min read

Updating your 2024 & 2025 SEO Strategy with Kyle Roof

Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...

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1 min read

Why Successful Technical Companies Rely on Content Marketing

Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...

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1 min read

Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...

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1 min read

The Importance of Online Reputation Management for Industrial Companies

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

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1 min read

Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

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1 min read

A Quick Recap of the 2024 Industrial Marketing Summit

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

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1 min read

Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

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1 min read

Building A Strong Personal Brand with Chris Luecke

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

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1 min read

What Marketing Metrics You Should be Tracking in 2024

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

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1 min read

How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

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1 min read

2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

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1 min read

Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

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How European Engineers Seek Information and Make Technical Buying Decisions

1 min read

How European Engineers Seek Information and Make Technical Buying Decisions

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

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1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

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The Keys to Successful Sales Enablement with Pam Didner

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

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1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

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1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

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1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

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1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

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1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

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Valuable Takeaways from Content Marketing World 2023

Morgan and Wendy recap their epic week at Content Marketing World 2023!

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How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

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1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

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1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

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1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

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1 min read

How to Create Kick-Ass Presentations

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

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1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

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1 min read

MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

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1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

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26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

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18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

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12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

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24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

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