Smart Marketing Blog

Lee Chapman

VP Account Services

Recent Posts

Gating Your Content: The Great Debate

Gating content like white papers, ebooks, and webinars behind forms is now so common and widespread among inbound B2B content marketing programs, that it’s difficult to find a modern website that doesn’t do it. And here's why: it’s a proven tactic for generating new contacts and qualified leads, which are the top content marketing priorities for any growing business. 

Now Hiring: Marketing Account Manager

We are seeking an experienced marketing professional to join our growing agency focused in the B2B science, engineering and technology markets. In this role, you will develop custom marketing and content plans, lead a team of specialists to implement integrated marketing programs, and collaborate closely with clients to ensure we deliver results. 

TREW Marketing is Seeking a Freelance Technical Writer

Our fast-growing agency works closely with small-to-midsized engineering and technology companies to create inbound marketing content targeting engineers and scientists. We employ a suite of writers skilled in the field of science and technology, and we are currently seeking a professional freelance technical writer with an engineering degree to join our expanding team.

3 Things Top Performers Do to Ensure Marketing Planning Success

In my 6 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B marketing leadership teams to build successful marketing plans. And occasionally, I've worked with teams that, despite developing a great plan, failed to implement it successfully. I recently had a prospect ask me what separates teams who are able to implement successful plans that generate results from teams who create plans, but don't see results.

TREW Marketing is seeking a Digital Marketing Contractor

We are seeking a Digital Marketing Contractor to join our team of marketers serving companies targeting technical markets.

HubSpot INBOUND 2018 Product Releases

INBOUND, HubSpot's annual conference, kicked off today, and TREW team members Lee Chapman and Erin Gleeson are in Boston attending. Read on to learn more about HubSpot's latest platform announcements and how they apply to you.

What to Expect During a Website Redesign

You've finally decided to bite the bullet and redesign your website and you're ready to dive right in and get it done. The last time you updated your site (10 years or more ago), it was a fairly simple task. Pick a WordPress template, hire your nephew who's in college to develop it, purchase a domain from Go Daddy, slap up a few pictures and voila -- your new site was live in a matter of weeks. Easy peasy!

Avoid a Website Redesign Fail

We like to say that developing your website strategy before redesigning your website is like having an architect draw up a blueprint before building a house. You need to fully understand the detailed requirements you have and to lay a solid foundation before you begin building it.  Your website plan should work in the same way.

5 Tips to Give Your Marketing Plan a Mid-Year Refresh

Here's the scenario: You created your marketing plan with your team before the holiday last year, and put it into place in the new year.

Five Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” Without planning and a sound strategy, how can you know where you are going or what you need to do to get there? Here are five steps to develop your marketing plan. For a more detailed reference, check out our ebook, Preparing Your 12-Month Marketing Plan.

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