Lee Chapman

Lee guides agency strategy and performance, and she champions the ongoing pursuit of building a great marketing team. She has extensive B2B technical marketing experience across a spectrum of industries and application areas including test and measurement, control and automation, and industrial manufacturing. Her focus has always been on building lasting partnerships that connect marketing strategy to bottom line-business results. Lee lives in Austin, Texas where she is passionate about supporting organizations working to end homelessness and provide affordable housing in Central Texas.

1 min read

2024 Industrial Marketing Summit Announced

Lee Chapman: 8/8/23 10:00 AM

We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial Marketing Summit.

TREW Marketing

3 min read

5 Marketing Tips for Crafting a Successful Product Launch Plan

Lee Chapman: 2/21/23 10:07 AM

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...

Marketing Strategy

5 min read

10 Activities to Include in Your B2B Content Marketing Strategy

Lee Chapman: 2/14/23 10:20 AM

Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...

Marketing Strategy

5 min read

6 Essential Components to Developing an Engineering Marketing Plan

Lee Chapman: 1/31/23 10:01 AM

Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...

Marketing Strategy

3 min read

The Most Overlooked Competitive Advantage: Company Culture

Lee Chapman: 10/12/22 10:01 AM

Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...

Leadership

4 min read

How to Add Surveys to Your B2B Marketing Strategy

Lee Chapman: 5/31/22 11:00 AM

Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...

Marketing Strategy

4 min read

Family-Friendly Culture Benefits Employees

Lee Chapman: 5/6/22 12:00 PM

Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...

TREW Marketing

3 min read

Creating a Culture of Connection within Remote Working Teams

Lee Chapman: 2/18/22 10:00 AM

While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...

TREW Marketing

6 min read

Choosing the Right B2B Marketing Team Structure: A Cost-Benefit Analysis

Lee Chapman: 9/15/20 10:00 AM

The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.

Leadership

8 min read

6 Considerations for Rebranding Due to a B2B Merger or Acquisition

Lee Chapman: 1/28/20 10:00 AM

Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...

Brand Marketing

1 min read

The Essential B2B Marketing Planning Checklist for Engineering Success

Lee Chapman: 11/26/19 10:00 AM

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...

Marketing Strategy

2 min read

Are You Ready for a Marketing Plan? 4 Key Questions to Consider

Lee Chapman: 10/22/19 10:00 AM

A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...

Marketing Strategy