Smart Marketing Blog

Lee Chapman

VP Account Services

Recent Posts

B2B Website Checklist: 6 Steps to Generate Leads

Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, to name a few. From a marketing standpoint, it is the hub of all your activities and the main vehicle for generating leads and creating your online branding experience. It has the unique ability to serve as both an outbound and inbound marketing tool; as a way to communicate your brand image to your audiences; and as a response mechanism for prospects that are interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. As such, it’s always on, always ready to communicate your brand value, and always focused on generating leads.  

Web Strategy: 5 Steps to Website Redesign Success

We like to say that developing your website strategy is like architecting a blueprint before you build a house. You need to fully understand the design and requirements and have your foundation fully set before you build it. Your website plan should work similarly.

Growth-Driven Design vs. Traditional Web Design

A well-designed website is essential to online success. According to a recent HubSpot survey, 94% of respondents cited poor design as a reason they do not trust a website. On the flip side, an intuitive, well-designed website positively impacts how visitors view your company, it also improves lead conversion through easy-to-see calls to action driving conversions to your technical content. Before you decide how to redesign your website, let’s look at the current model of traditional website design and compare it to the new Growth-Driven Design approach. 

I Launched My Website, Now What?

Data-Driven Web Design and 7 Key Metrics You Should Track You’ve spent months redesigning your website and it’s finally live. While it may be tempting to just launch it and leave it on autopilot and return to your regular marketing routine, the real ROI comes from your ability to make your website work for you over the long term. If your website is the valuable, 24-hour-a-day employee in your marketing organization, you can’t just let it perform on autopilot.

Gating Your Content: The Great Debate

Gating content like white papers, ebooks, and webinars behind forms is now so common and widespread among inbound B2B content marketing programs, that it’s difficult to find a modern website that doesn’t do it. And here's why: it’s a proven tactic for generating new contacts and qualified leads, which are the top content marketing priorities for any growing business. 

Now Hiring: Marketing Account Manager

We are seeking an experienced marketing professional to join our growing agency focused in the B2B science, engineering and technology markets. In this role, you will develop custom marketing and content plans, lead a team of specialists to implement integrated marketing programs, and collaborate closely with clients to ensure we deliver results. 

TREW Marketing is Seeking a Freelance Technical Writer

Our fast-growing agency works closely with small-to-midsized engineering and technology companies to create inbound marketing content targeting engineers and scientists. We employ a suite of writers skilled in the field of science and technology, and we are currently seeking a professional freelance technical writer with an engineering degree to join our expanding team.

3 Things Top Performers Do to Ensure Marketing Planning Success

In my 6 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B marketing leadership teams to build successful marketing plans. And occasionally, I've worked with teams that, despite developing a great plan, failed to implement it successfully. I recently had a prospect ask me what separates teams who are able to implement successful plans that generate results from teams who create plans, but don't see results.

TREW Marketing is seeking a Digital Marketing Contractor

We are seeking a Digital Marketing Contractor to join our team of marketers serving companies targeting technical markets.

HubSpot INBOUND 2018 Product Releases

INBOUND, HubSpot's annual conference, kicked off today, and TREW team members Lee Chapman and Erin Gleeson are in Boston attending. Read on to learn more about HubSpot's latest platform announcements and how they apply to you.

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