Smart Marketing Blog

Lee Chapman

VP Account Services

Recent Posts

Our Top 5 Marketing Blog Posts of 2019

Well, here we are at the end of the year, feeling nostalgic and reflecting back on the highlights that we'll remember going into a new decade. On this note, we thought you might like a New Year's Eve look-back at our top 5 most popular blog posts from this year. 

B2B Marketing Planning Checklist

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a hit-or-miss proposition. Usually a miss. Your time and budget are limited, so to ensure inbound marketing success and deliver measurable results, you need a solid, documented plan. 

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your lead generation strategy.

The Importance of Content in the Digital World

In today’s digital world, creating content should be a top goal in order to increase more inbound traffic to your website and become a trusted advisor. Start by identifying a handful of employees who could provide quality blog content and then start out at two per month if you are new to blogging. To make sure to stay on top of the craft, block out an hour on your calendar each month to dedicate to writing your post. From there, move to bi-weekly posts and then weekly. Creating a steady content stream doesn’t happen overnight, but the more effort you put in toward it, the greater your return will be. Over time, your content will become better crafted and more educational, making your site the go-to place for relevant knowledge within your industry. Let’s dig into the top reasons content remains so important.

Are You Ready for  a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmap that outlines all of your marketing goals, audiences, initiatives, tactics, budget, and expected results over a period of time -- typically produced annually. A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. 

New Marketing Equation from INBOUND 2019

Delight Your Customers + Remove Friction = Grow Better More than 26,000 attendees joined HubSpot at its annual marketing mecca, INBOUND 2019. If you didn’t make it to Boston and are curious about the latest and greatest HubSpot platform updates, no worries, we’ve got you covered. 

Grow Your Reach, Web Traffic, and Leads with Partner Co-Marketing

Do you want to grow your brand reach, drive more traffic to your website, and increase your leads? For most small-to-medium-sized businesses the answer to this question is wholeheartedly, “yes, please.” Partner co-marketing is often overlooked during the marketing planning process, a significant missed opportunity to extend your brand in an economical manner.

2019 Trends in Industrial Marketing: Content, Inbound & ROI

IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, recently released its annual Trends in Industrial Marketing survey. The survey found that industrial marketers' most common challenges include:

Now Hiring: Marketing Account Manager

We are seeking an experienced marketing professional to join our growing agency focused in the B2B science, engineering, and technology markets. In this role, you will lead the execution of custom marketing and content plans, working with a team of specialists and writers, and collaborate closely with clients to ensure we deliver results. There is a specific focus on implementation of inbound digital marketing projects within the HubSpot platform including, but not limited to, marketing automation set up and training for clients, website strategy and maintenance, SEO, social media, multi-touch email campaigns, and sales enablement.

B2B Website Checklist: 6 Steps to Generate Leads

Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, to name a few. From a marketing standpoint, it is the hub of all your activities and the main vehicle for generating leads and creating your online branding experience. It has the unique ability to serve as both an outbound and inbound marketing tool; as a way to communicate your brand image to your audiences; and as a response mechanism for prospects that are interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. As such, it’s always on, always ready to communicate your brand value, and always focused on generating leads.  

Search by Subject

    Resources

    Recent Posts

    Subscribe to Our Blog