Content Marketing, Engineered

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.

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Content Marketing

1 min read

What We've Learned from Google's Search Generative Experience (SGE)

Wendy Covey: 4/18/24 10:30 AM

How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...

Content Marketing Content Marketing, Engineered

1 min read

Strategies Technical Marketers Can Borrow from the B2C Playbook

Wendy Covey: 4/12/24 12:35 PM

Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...

Content Marketing Content Marketing, Engineered

Building Communities and Adding Self-Service to Your Website

1 min read

How EETech is Helping Technical Brands Build Community and Add Self-Service UX

Wendy Covey: 3/28/24 10:30 AM

The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...

Content Marketing Marketing Strategy

1 min read

The Power of Developing a Personal Brand in an Industrial Sales Role

Wendy Covey: 3/21/24 10:10 AM

As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...

Content Marketing Marketing Strategy

1 min read

Updating your 2024 & 2025 SEO Strategy with Kyle Roof

Wendy Covey: 3/14/24 10:00 AM

Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...

Content Marketing Marketing Strategy

1 min read

Why Successful Technical Companies Rely on Content Marketing

Wendy Covey: 3/7/24 10:00 AM

Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...

Content Marketing

1 min read

The Importance of Online Reputation Management for Industrial Companies

Wendy Covey: 2/22/24 10:00 AM

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

Content Marketing

1 min read

Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Wendy Covey: 2/15/24 10:00 AM

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

Content Marketing

1 min read

A Quick Recap of the 2024 Industrial Marketing Summit

Wendy Covey: 2/9/24 10:00 AM

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

Content Marketing

1 min read

Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Wendy Covey: 1/25/24 10:00 AM

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

Content Marketing

1 min read

Building A Strong Personal Brand with Chris Luecke

Wendy Covey: 1/18/24 10:00 AM

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

Content Marketing

1 min read

What Marketing Metrics You Should be Tracking in 2024

Wendy Covey: 1/11/24 10:00 AM

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

Content Marketing

1 min read

How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

Wendy Covey: 1/4/24 10:00 AM

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

Content Marketing

1 min read

2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

Wendy Covey: 12/21/23 10:00 AM

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

Content Marketing

1 min read

Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

Wendy Covey: 12/14/23 10:00 AM

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

Content Marketing

1 min read

How European Engineers Seek Information and Make Technical Buying Decisions

Wendy Covey: 12/7/23 10:15 AM

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

Content Marketing

1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Wendy Covey: 11/30/23 10:00 AM

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

Content Marketing

The Keys to Successful Sales Enablement with Pam Didner

Wendy Covey: 11/16/23 10:00 AM

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

Content Marketing

1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Wendy Covey: 11/9/23 10:00 AM

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

Content Marketing

1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Wendy Covey: 11/2/23 10:00 AM

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

Content Marketing

18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

Wendy Covey: 7/20/23 10:00 AM

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

Content Marketing

12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Wendy Covey: 7/13/23 10:00 AM

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

Content Marketing

24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

Wendy Covey: 6/23/23 10:00 AM

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

Content Marketing

20 min read

Cultivating Connections Through Regional Technology Councils

Wendy Covey: 6/15/23 10:00 AM

How to successfully approach networking events and what your local technology council can do for you.

Content Marketing

17 min read

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Wendy Covey: 6/8/23 10:00 AM

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

Content Marketing

26 min read

Creating Your Manufacturing Marketing Foundation

Wendy Covey: 6/1/23 10:00 AM

Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...

Content Marketing

23 min read

SEO Series | Taking a Conversion-Focused Approach to SEO

Erin Moore: 5/18/23 10:00 AM

Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...

Content Marketing

22 min read

SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI

Erin Moore: 5/9/23 10:00 AM

Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...

Content Marketing

19 min read

Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

Wendy Covey: 4/13/23 10:00 AM

Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...

Content Marketing

19 min read

Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

Wendy Covey: 3/23/23 10:00 AM

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.

Content Marketing

21 min read

Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

Wendy Covey: 2/23/23 10:00 AM

Can AI tools help to develop content targeted to engineers and technical buyers?

Content Marketing

18 min read

Why Does Keysight Have a Resident Geek?

Wendy Covey: 12/1/22 10:00 AM

Learn how Keysight connects with engineers through owned and external communities.

Content Marketing

16 min read

Lasso Your Content Chaos

Wendy Covey: 9/8/22 10:00 AM

Learn how to take a strategic and proactive approach to content planning.

Content Marketing

11 min read

The Scrappy Solo Tech Marketer

Wendy Covey: 6/30/22 10:00 AM

Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.

Content Marketing

21 min read

Video Marketing with Friends in Manufacturing

Wendy Covey: 6/16/22 10:00 AM

Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.

Content Marketing

21 min read

Evolve Your Google Adwords Strategy with Glenn Schmelzle

Wendy Covey: 3/10/22 10:00 AM

The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?

Content Marketing

15 min read

Context Matters: Writing for Engineers with Adam Kimmel

Wendy Covey: 1/13/22 10:00 AM

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.

Content Marketing

2 min read

2021 Wrap Up and Look Ahead to 2022

Wendy Covey: 12/30/21 2:51 PM

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.

Content Marketing

16 min read