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Content Marketing, Engineered
IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.
On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.
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Content Marketing
1 min read
A Masterclass in Rebranding and Authenticity with Gray Solutions
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
1 min read
How to Add Value-Driven Videos to Your Content Marketing Mix
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
1 min read
What We've Learned from Google's Search Generative Experience (SGE)
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
1 min read
Strategies Technical Marketers Can Borrow from the B2C Playbook
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
1 min read
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...
1 min read
The Power of Developing a Personal Brand in an Industrial Sales Role
As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...
1 min read
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...
1 min read
Why Successful Technical Companies Rely on Content Marketing
Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...
1 min read
The Importance of Online Reputation Management for Industrial Companies
Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...
1 min read
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.
1 min read
A Quick Recap of the 2024 Industrial Marketing Summit
After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.
1 min read
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...
1 min read
Building A Strong Personal Brand with Chris Luecke
Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...
1 min read
What Marketing Metrics You Should be Tracking in 2024
So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...
1 min read
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...
1 min read
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...
1 min read
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
1 min read
How European Engineers Seek Information and Make Technical Buying Decisions
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
1 min read
Become a Better Technical Writer with the Content Writing, Engineered Course
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
The Keys to Successful Sales Enablement with Pam Didner
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
1 min read
Staying Top-of-Mind During the Technical Buyer’s Journey
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
1 min read
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
18 min read
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...
12 min read
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
24 min read
The Future with HubSpot - New AI CRM and Generative Writing Tools
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
20 min read
Cultivating Connections Through Regional Technology Councils
How to successfully approach networking events and what your local technology council can do for you.
17 min read
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
26 min read
Creating Your Manufacturing Marketing Foundation
Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...
23 min read
SEO Series | Taking a Conversion-Focused Approach to SEO
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...
22 min read
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...
19 min read
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...
19 min read
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.
21 min read
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
Can AI tools help to develop content targeted to engineers and technical buyers?
18 min read
Why Does Keysight Have a Resident Geek?
Learn how Keysight connects with engineers through owned and external communities.
16 min read
Lasso Your Content Chaos
Learn how to take a strategic and proactive approach to content planning.
11 min read
The Scrappy Solo Tech Marketer
Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.
21 min read
Video Marketing with Friends in Manufacturing
Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.
21 min read
Evolve Your Google Adwords Strategy with Glenn Schmelzle
The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?
15 min read
Context Matters: Writing for Engineers with Adam Kimmel
Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.
2 min read
2021 Wrap Up and Look Ahead to 2022
Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.
16 min read
Media Miniseries | Successfully Pitching Media with Lisa Peterson
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
17 min read
Media Miniseries | Using Newswires in Your Media Strategy
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
13 min read
Media Miniseries | Connecting Via Online Communities
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
19 min read
Media Miniseries | Match Marketing Goals to Advertising Products
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
24 min read
Media Miniseries | Advertising for Technical B2B Companies
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
21 min read
Media Miniseries | Engaging Technical Editors with Gary Lerude
In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade...
12 min read
INBOUND 2021 Recap with Julia Fellows
Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.
18 min read
Overcoming Imposter Syndrome in Technical Marketing
As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...
15 min read
Engineer Transformed to Marketer with Chad Pasho
What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...