Smart Marketing Blog

5 Marketing Activities for Trade Show Success

Face-to-face marketing such as trade shows and seminars are a powerful way to personify your brand, capture leads, and grow customer excitement and loyalty. But trade shows can be quite expensive, so it's critical you have a clear strategy and well-defined objectives to measure your return on investment.  

Six Characteristics of a Great Spokesperson

During a presentation, your technical spokesperson becomes the voice of your company. While often the person is an expert on the product or technology, they are less often comfortable or experienced telling that story to an external audience. However, the strength of your spokesperson makes a significant difference in how your company, products and services are perceived.

What Others Say About You Matters: Strengthen Your Brand Perception

Brands everywhere come with a reputation, a brand perception comes to mind at the mention of a company name. Just a glance at one of the household logos below evokes a perception – whether the brand is trustworthy or not, whether it’s a company that’s friendly and helpful, deeply technical, reliable, customer-oriented, on the cusp of what’s next – or not.

7 Elements of a Cohesive Brand Messaging & Identity Strategy

Your brand is what people say, think, and feel about your company, products, and services. Brand positioning defines who you are, who your customers are, and how you solve their problems. Once you have developed your brand positioning and messaging, you need to be consistent with your brand identity. Staying consistent with your brand builds recognition, trust and credibility for your company.

The Key to Powerful Content: A Strong Brand

We hear the success of content marketing strategies: speaking directly to a target audience, web traffic, lead generation. We want those results and we want them now, so we jump to developing content – webpages, white papers and presentation slides – often skipping the backbone of that content: a strong brand identity.

4 Brand Differentiating Questions to Ask

Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. The positioning process and the way it hones and defines your company's brand, tone, and differentiators help align executives and stakeholders and often later dictate decisions as broad as website hierarchy and overall content strategy.

5 Steps to Take After a Brand Positioning and Messaging Project

How To Share Your Brand Message

Content Reuse: Repurpose, Revamp and Reap the Benefits

As busy marketing professionals, we all juggle projects and wear many hats in our organization. It can be hard to find the time and inspiration to create new content every week.  At the same time, your marketing strategy prompts you to produce quality content consistently, while also publishing new ebooks and white papers quarterly. So, what's the secret to producing quality content while still getting the rest of your work done? Repurposing and revamping valuable content saves time and money while still driving results. 

15 Tips To Demystify Product Naming

So you’ve developed a new product for your technical industry - spent hundreds of hours and undergone multiple rounds of revisions and beta tests, figured out your pricing and distribution model – and now it’s time to bring it to market.

How to Create a Product Positioning Statement

You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to execute and go-to-market, but you still have one big step to complete before you write the news release headline, pick your keywords for SEO, or design your new webpage. You need to define your product’s brand.

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