Smart Marketing Blog

Want to Market Against Your Competitors? Proceed Carefully

Remember when you were young, and there was that kid who spent more time dissing you or others than making something of themselves? Maybe you wanted to let them have it, but you knew (or maybe your parents gave you some advice) that it was best to take the high road and focus on your strengths and success.

Grow Your Reach, Web Traffic, and Leads with Partner Co-Marketing

Do you want to grow your brand reach, drive more traffic to your website, and increase your leads? For most small-to-medium-sized businesses the answer to this question is wholeheartedly, “yes, please.” Partner co-marketing is often overlooked during the marketing planning process, a significant missed opportunity to extend your brand in an economical manner.

Trust Drives Results – Core Values of TREW Marketing (Part 1 of 2)

This is a 2-part series – this post focuses on the founding of TREW and the importance of building trust, and the 2nd post will follow with examples of companies who are committed to building trust and the outstanding results they've delivered.

Technical Marketing Writers: Why You Need One When You Already Have an SME

They are questions that arise often at the beginning of marketing planning. You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers to each task. You wonder aloud, “Why should we have a writer handle these content projects? Can’t our engineers write the content?”

5 Web Hero Headers that Capture Technical Buyers' Attention

Whether you’re meeting in-person at a trade show or a customer finds your company via Google search, first impressions are important. Companies were once judged based on their store fronts or conference rooms. Now, buyers are making judgments and gathering information about you based off of your website.

How to Message Meaningful Differentiators

You must know and define your brand if you expect others to follow it. For your brand message to stand out, it has to be distinct, defining you as different than your competitors. 

Branding 101: Make Your Customer’s Life Easier

Many companies will say they want to create a strong brand, but what they really want is strong brand recognition and high sales metrics. However, branding is more than getting people to remember what your logo looks like, and it isn’t a ploy to get people to spend more money on your brand. Instead, brand positioning and messaging is showing potential customers how you solve their biggest problems.

Take Control of Your Company’s Story

Is it time for a new corporate slide deck? Your corporate deck contains a brief story – an overarching presentation about your company. It should include your potential customer’s pain points, the industry challenges, your company overview, your solutions, and results or a testimonial.

5 Ways to Promote Your Brand Message

This is part 3 of a blog series on brand positioning and messaging. Learn more by reading part 1 on developing your brand position and part 2 on brand messaging. Once you have developed your brand position and used the positioning language to develop your brand messaging, you should be ready to use your messaging. But how should you start?

Seven Characteristics of a Great Spokesperson

This week, TREW Marketing is on the road, conducting a press tour with a client who recently introduced a new product. As we prepped, we were reminded of the factors behind a successful technical press meeting, and one of the most important: a great spokesperson.

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