TREW Crew

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Irene Bearly

Technical Marketing Specialist

Irene is an electrical engineer by training who has turned to the dark side of marketing. Using her powers for good, she enjoys creating technical marketing content for engineering clients so they can get back to focusing on their work. Her expertise includes transforming the knowledge of subject-matter experts into compelling content that attracts, educates, and engages potential customers.

Prior to joining TREW Marketing, Irene held several roles at National Instruments in Austin, TX. As Product Marketing Manager, she executed global launches of industrial control products, devised product strategy for R&D roadmaps, and drove consensus on difficult end-of-life product policies. As ELP Team Manager, Irene managed a team of more than 30 applications engineers responsible for supporting NI customers and directed the department’s training, scheduling, and resource logistics.

Irene earned her bachelor’s and master’s degrees in electrical engineering from the Georgia Institute of Technology. Though forever a Texan at heart, she now resides in Denver, CO with her husband and 2.4 kids. Her hobbies include hiking, photography, and serving as barista at her church’s coffee shop.

Blog Posts by Irene