Inbound Marketing Specialist
Alicia brings 4 years of experience in technical B2B marketing and has a passion for collaborating with SMEs to transform technical knowledge into audience-appropriate content. She supports TREW clients across activities such as content planning and creation, email marketing, social media marketing, and web page development.
Alicia’s areas of expertise include:
She also has experience in marketing automation, public relations, digital marketing and event management.
Before joining the TREW Crew, Alicia worked in international marketing for an electronics component company, where she orchestrated cross-channel digital campaigns, developed strategic messaging and positioning strategies, and crafted content for engineering and sales audiences.
Alicia holds a bachelor’s degree in journalism, a master’s degree in strategic communications and an MBA from Texas Tech University. She lives in Austin, Texas, where she enjoys spending time outside by the lake when the weather permits. In her free time, she likes to swim, read and travel extensively.