Amanda Glaeser 

SENIOR BRAND STRATEGIST

Amanda Glaeser is a Senior Brand Strategist at TREW Marketing, where she helps B2B technical and industrial clients sharpen their brand and content. Her favorite projects start with complicated technical solutions for customers. She likes getting deep into how they actually work, then finding the language that makes them clear to a wider audience without watering down the engineering behind them.

Before joining TREW, Amanda spent two decades building story-driven content for LEGO, Sundance, Subaru, National Instruments, and Rev, along with many other B2B, B2C, and CPG brands.

She loves teaching the why and the how behind strategy and content creation, a mindset that goes back to growing up in rural Texas around cattle, livestock, and plenty of fishing. She subscribes to the teach-someone-to-fish philosophy, and that’s how she approaches every speaking engagement and workshop she leads.

Amanda earned her degree in Radio-Television-Film from The University of Texas at Austin, with a minor in business, and is an official SXSW speaker and mentor. She’s happy to wax poetic about the documentaries and fiction films you should be watching (and the ones you shouldn’t). And while she’s a huge Texas football fan, the Oscars are her Super Bowl. Every year, she makes a painstaking effort to see every nominated short and feature-length documentary. When she’s not geeking out over cinematography and story structure, she’s hanging out with her huge extended family or protecting Mozart, her shy Bernese mountain dog, from the tiny hands of her nieces, nephew, and younger cousins.