Julia Holliday
SENIOR MARKETING SPECIALIST
Julia joined the TREW Crew with a unique client perspective. As a former client, she worked with TREW to guide her employer through a brand evolution combining two 50-year-old brands, which increased website traffic by nearly 300% in one year. As part of this rebranding, she helped rebuild brand trust, clarify the company’s positioning, and establish its first formal marketing strategy. As a one-woman marketing team, Julia gained hands-on experience connecting brand strategy to execution across content, web, SEO, social media, and events.
Since then, Julia has developed a passion for brand strategy, messaging, and identity design. She has led significant rebranding efforts for clients looking for a brand refresh and refocus, as well as clients looking to define and communicate who they are after mergers and acquisitions. Julia is especially interested in the intersection of messaging and design — helping technical brands ensure what they say and how they show up visually work together to create a clear, cohesive, and trustworthy brand experience.
In addition, Julia has extensive experience collaborating with engineers and subject matter experts to translate technical material into content that is accurate, accessible, and meaningful to technical buyers. She brings a strategic lens to content development, using each asset as an opportunity to strengthen positioning, reinforce brand trust, and make complex expertise easier to evaluate.
Julia's areas of expertise include:
Julia lives in the Detroit area with her husband, their two children, and their chickens. In her free time, she likes to flex her creative skills with watercolor painting and digital design. She has not purchased a greeting card from a store since 2013 — they’re all handmade by Julia! She also enjoys tent camping, kayaking, hiking, reading, listening to music, gardening vegetables, and critiquing font choices on restaurant menus.
