Here’s how we think about each stage:
Attract: This is where prospects enter your flywheel and interact with your company for the first time. Our commitment is to provide value before we extract value from those prospects.
Engage: At this stage, engage prospects that are interested in becoming customers. Our commitment is to make that decision making and purchasing process as easy as possible.
Delight: Finally, new customers have the potential to become promoters of your company. Remember that customer success is your success. Our commitment is to ensure our customers see success with HubSpot.
To determine the health of your flywheel, ask yourself two questions:
- What investments are we making at each stage of the flywheel?
- How are we measuring the success or failure of those investments?