Inbound Marketing Specialist
Sarah brings digital marketing experience coupled with industrial automation knowledge to TREW Marketing. With experience marketing to engineers and technical audiences, Sarah will help TREW clients to implement website redesign projects and other digital marketing campaigns with the end goal of drawing quality leads for TREW clients.
For the last three years, Sarah has worked as the Marketing Manager for Frakes Engineering—a control system integrator in Indianapolis, IN. At Frakes Engineering, Sarah successfully shifted Frakes Engineering’s marketing focus towards inbound marketing. Using “Smart Marketing for Engineers” as a strategic tool, Sarah designed, wrote and implemented a new website for Frakes that continues to bring in quality leads from top manufacturers.
At Frakes Engineering, Sarah owned all marketing efforts--working to translate highly technical information into successful campaigns. She wrote all of Frakes Engineering’s marketing materials including project profiles, blogs, press releases, newsletters and white papers. She also has an eye for graphic design and video production experience.
Her passion for content development perfectly fits into inbound marketing strategies. Sarah loves being able to use her creativity and content development skills to help bring in leads that help a client grow. She has experience working with sales to research and quantify leads.
Sarah holds degrees in English and Journalism and a minor in Creative Writing from Franklin College—a liberal arts college south of Indianapolis. Sarah worked as a political reporter at TheStatehouseFile.com covering Indiana politics. Sarah has interviewed many well-known Indiana politicians including Vice President Mike Pence and former Indiana governor, Mitch Daniels.
As the first Hoosier to join the Trew Crew, Sarah lives on the north side of Indianapolis and will help cover Midwest clients for TREW Marketing. In her free time, Sarah enjoys weekends at the lake, cheering on the Indianapolis Colts and Chicago Cubs, re-reading the Harry Potter series and hanging out with her dog, Shotzie.