How to Create an AI Policy for Your Engineering Company
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...
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3 Ways to Improve B2B Content Writing Skills
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
Content IS King: How to Write a Technical White Paper for Engineers
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...
5 Content Strategies for Maximizing the ROI of Your Hosted Event
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
Trending Topics for Technical Audiences at Content Marketing World 2022
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
Developing A Winning Content Marketing Strategy For B2B Tech
Year after year, research shows that online information sources are the dominant “go to” for...
The Engineer’s Guide to Writing and Promoting a Case Study
Case studies are the holy grail of content.
4 Resources To Streamline The B2B Web Content Development Process
Your website wears many hats for your company and serves departments across your organization, from...
8 Steps for Mastering the Technical Learning Curve in B2B Marketing
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
How to Build a B2B PR Plan and Engage with Media
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
How to Give Constructive Feedback to a Technical Content Writer
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Create Your B2B Content Marketing Plan
Content is a critical component to any inbound marketing program. It’s how new people find your...
How to Choose the Right Keywords for Your B2B Content
Once you have a solid marketing plan and dedicated content writers, you need to decide which...
Why Product Marketers are the Best and Worst AT Content Planning
As a content specialist, I collaborate with all different kinds of technical marketing...
Four Tips for Executing a Successful Content Marketing Strategy
Given that the majority of the buyer’s journey happens online before a prospect ever talks to...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Guide Prospects Through Buyer’s Journey with Content that Converts
Technical buyers invest significant time researching available solution options. Engineers and...
The “Blast” is in the Past: 6 Signs Your Marketing is OUTDATED
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
Seven Steps for Effective Web Content Development
Web writing is unique compared to writing other types of technical marketing content such as ...
7 Resources for Writing Trustworthy Technical Content without an SME
As a technical writer, you are likely intimately familiar with the task of writing about a topic...
How to Write a LinkedIn Profile for a Technical Thought Leader
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
5 Steps For Crafting A B2B Podcast Content Strategy
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...
Create A Playbook for Content Lifecycle Management
Content is a valuable business asset that should be managed as carefully as any product, service,...
5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
How to Optimize Your B2B YouTube Channel
After Google, YouTube is the world’s second largest search engine and the second most trafficked...
5 Ways to Promote Videos to Technical Audiences
After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing...
Webinar: How to Write Content that Converts Technical Audiences
has found that 65% of engineers and technical...
A Great Video Starts with a Great Script
Based on our 
, the need for video in B2B marketing...
10 Marketing Videos That Engage B2B Buyers
In 2022, your marketing strategy must go beyond putting words on paper. As the world become more...
How to Build a Topic Cluster
Topic clusters are now king when it comes to search engine optimization. Building out topic...
Getting Started with B2B LinkedIn Advertising
For engineering and technical companies that leverage social media in support of their overall...
Build a Strong B2B Social Media Strategy in 6 Steps
Social media has an interesting place in the world of B2B marketing, with some companies ignoring...
8 Tips and Tricks to B2B Webinar Success
Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...
Engage More, Stand Out with Sales Videos
Video is an interesting, memorable and inexpensive way for salespeople to personalize and humanize...
Social Media Template Design: The Importance of Visual Imagery
In the first post of our social media blog series, we discussed common questions we get about...
Top 5 Questions We Hear About Social Media
Many B2B technical companies are lost when it comes to social media. While engineers understand how...
Four Best Practices for Creating Effective Presentations
The marketing priority for small- to medium-sized B2B companies should always be to ensure they are...
Case Study vs. White Paper: What’s the Difference?
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...
How to Write a Technical Press Release
10 Key Components You Can't Forget When Writing a Press Release
News releases are still a vital...
Adding CAD to a B2B Content Marketing Program
Having diverse content types to attract and engage your personas through their buyer’s journey is...
How Do Engineers Search For Content Online?
Oftentimes, marketers targeting technical audiences grapple with how to best implement online and...
6 Steps to Strategic LinkedIn Advertising
If you’ve visited LinkedIn in the last month, you’re far from alone. More than 310 million people...
Are News Releases Dead?
In short, no. News Releases are still very much alive and well.
While anyone can make a “news”...
Social Media for Engineers: Best Practices and Top Platforms
Social media is an easy and strategic method to promoting your content from blog posts to case...
Make Sure Your Ad Passes the 2-Second Test
The shift in marketing dollars to online advertising has changed advertising, but there is still a...
Gating Your Content: The Great Debate
Gating content like white papers, ebooks, and webinars behind forms is now so common and...
The ROI of Content Marketing
Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...