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      Smart Marketing Blog

      Posts about

      Content Marketing

      How to Create an AI Policy for Your Engineering Company

      AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...

      3 Ways to Improve B2B Content Writing Skills

      When it comes to writing technical content, marketers often feel stuck – unsure how to know if...

      Content IS King: How to Write a Technical White Paper for Engineers

      For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...

      5 Content Strategies for Maximizing the ROI of Your Hosted Event

      Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...

      Trending Topics for Technical Audiences at Content Marketing World 2022

      Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

      Developing A Winning Content Marketing Strategy For B2B Tech

      Year after year, research shows that online information sources are the dominant “go to” for...

      4 Resources To Streamline The B2B Web Content Development Process

      Your website wears many hats for your company and serves departments across your organization, from...

      8 Steps for Mastering the Technical Learning Curve in B2B Marketing

      As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...

      How to Build a B2B PR Plan and Engage with Media

      Once you’re consistently creating and publishing content, and promoting it to your audiences via...

      How to Give Constructive Feedback to a Technical Content Writer

      Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....

      Create Your B2B Content Marketing Plan

      Content is a critical component to any inbound marketing program. It’s how new people find your...

      How to Choose the Right Keywords for Your B2B Content

      Once you have a solid marketing plan and dedicated content writers, you need to decide which...

      Why Product Marketers are the Best and Worst AT Content Planning

      As a content specialist, I collaborate with all different kinds of technical marketing...

      Four Tips for Executing a Successful Content Marketing Strategy

      Given that the majority of the buyer’s journey happens online before a prospect ever talks to...

      10 Keys to Success as a Technical Marketing Manager

      To be a successful technical marketing manager, you must understand how to apply marketing best...

      Guide Prospects Through Buyer’s Journey with Content that Converts

      Technical buyers invest significant time researching available solution options. Engineers and...

      Seven Steps for Effective Web Content Development

      Web writing is unique compared to writing other types of technical marketing content such as ...

      7 Resources for Writing Trustworthy Technical Content without an SME

      As a technical writer, you are likely intimately familiar with the task of writing about a topic...

      How to Write a LinkedIn Profile for a Technical Thought Leader

      Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

      5 Steps For Crafting A B2B Podcast Content Strategy

      According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

      Create A Playbook for Content Lifecycle Management

      Content is a valuable business asset that should be managed as carefully as any product, service,...

      5 Ways To Effectively Reach Engineers And Technical Audiences

      If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...

      5 Ways to Promote Videos to Technical Audiences

      After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing...

      Webinar: How to Write Content that Converts Technical Audiences

      Our research has found that 65% of engineers and technical...

      A Great Video Starts with a Great Script

      Based on our research, the need for video in B2B marketing...

      10 Marketing Videos That Engage B2B Buyers

      In 2022, your marketing strategy must go beyond putting words on paper. As the world become more...

      How to Build a Topic Cluster

      Topic clusters are now king when it comes to search engine optimization. Building out topic...

      Getting Started with B2B LinkedIn Advertising

      For engineering and technical companies that leverage social media in support of their overall...

      Build a Strong B2B Social Media Strategy in 6 Steps

      Social media has an interesting place in the world of B2B marketing, with some companies ignoring...

      8 Tips and Tricks to B2B Webinar Success

      Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...

      Engage More, Stand Out with Sales Videos

      Video is an interesting, memorable and inexpensive way for salespeople to personalize and humanize...

      Top 5 Questions We Hear About Social Media

      Many B2B technical companies are lost when it comes to social media. While engineers understand how...

      Four Best Practices for Creating Effective Presentations

      The marketing priority for small- to medium-sized B2B companies should always be to ensure they are...

      Case Study vs. White Paper: What’s the Difference?

      Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...

      How to Write a Technical Press Release

      10 Key Components You Can't Forget When Writing a Press Release

      News releases are still a vital...

      Adding CAD to a B2B Content Marketing Program

      Having diverse content types to attract and engage your personas through their buyer’s journey is...

      How Do Engineers Search For Content Online?

      Oftentimes, marketers targeting technical audiences grapple with how to best implement online and...

      6 Steps to Strategic LinkedIn Advertising

      If you’ve visited LinkedIn in the last month, you’re far from alone. More than 310 million people...

      Are News Releases Dead?

      In short, no. News Releases are still very much alive and well.

      While anyone can make a “news”...

      Social Media for Engineers: Best Practices and Top Platforms

      Social media is an easy and strategic method to promoting your content from blog posts to case...

      Make Sure Your Ad Passes the 2-Second Test

      The shift in marketing dollars to online advertising has changed advertising, but there is still a...

      Gating Your Content: The Great Debate

      Gating content like white papers, ebooks, and webinars behind forms is now so common and...

      The ROI of Content Marketing

      Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...