How to Create an AI Policy for Your Engineering Company
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...
When it comes to writing technical content, marketers often feel stuck – unsure how to know if...
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...
Year after year, research shows that online information sources are the dominant “go to” for...
Case studies are the holy grail of content.
Your website wears many hats for your company and serves departments across your organization, from...
As a marketer starting a new position at a technical B2B company, the learning curve can seem steep...
Once you’re consistently creating and publishing content, and promoting it to your audiences via...
Let’s face it: writing and editing aren’t traditionally front and center on an engineer’s resume....
Content is a critical component to any inbound marketing program. It’s how new people find your...
Once you have a solid marketing plan and dedicated content writers, you need to decide which...
As a content specialist, I collaborate with all different kinds of technical marketing...
Given that the majority of the buyer’s journey happens online before a prospect ever talks to...
To be a successful technical marketing manager, you must understand how to apply marketing best...
Technical buyers invest significant time researching available solution options. Engineers and...
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees...
Web writing is unique compared to writing other types of technical marketing content such as ...
As a technical writer, you are likely intimately familiar with the task of writing about a topic...
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...
Content is a valuable business asset that should be managed as carefully as any product, service,...
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer,...
After Google, YouTube is the world’s second largest search engine and the second most trafficked...
After putting a lot of blood, sweat, and tears into strategizing and creating an engaging marketing...
In 2022, your marketing strategy must go beyond putting words on paper. As the world become more...
Topic clusters are now king when it comes to search engine optimization. Building out topic...
For engineering and technical companies that leverage social media in support of their overall...
Social media has an interesting place in the world of B2B marketing, with some companies ignoring...
Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...
Video is an interesting, memorable and inexpensive way for salespeople to personalize and humanize...
In the first post of our social media blog series, we discussed common questions we get about...
Many B2B technical companies are lost when it comes to social media. While engineers understand how...
The marketing priority for small- to medium-sized B2B companies should always be to ensure they are...
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...
10 Key Components You Can't Forget When Writing a Press Release
News releases are still a vital...
Having diverse content types to attract and engage your personas through their buyer’s journey is...
Oftentimes, marketers targeting technical audiences grapple with how to best implement online and...
If you’ve visited LinkedIn in the last month, you’re far from alone. More than 310 million people...
In short, no. News Releases are still very much alive and well.
While anyone can make a “news”...
Social media is an easy and strategic method to promoting your content from blog posts to case...
The shift in marketing dollars to online advertising has changed advertising, but there is still a...
Gating content like white papers, ebooks, and webinars behind forms is now so common and...
Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...