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      Content Marketing

      Generative AI Gone Wrong For B2B Content Development

      Generative AI has the potential to revolutionize technical B2B content development, allowing...

      How to Create an AI Policy for Your Engineering Company

      AI tools abound – But what does your company use? How do you use them? Is there anything that’s off...

      3 Ways to Improve B2B Content Writing Skills

      When it comes to writing technical content, marketers often feel stuck – unsure how to know if...

      Content IS King: How to Write a Technical White Paper for Engineers

      For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic...

      5 Content Strategies for Maximizing the ROI of Your Hosted Event

      Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing...

      Trending Topics for Technical Audiences at Content Marketing World 2022

      Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on...

      How to Give Constructive Feedback to a Technical Content Writer

      Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s...

      Content Types That Guide Engineers Throughout Their Buyer’s Journey

      Engineers are savvy buyers, investing significant time to research multiple companies and solutions...

      7 Resources for Writing Trustworthy Technical Content without an SME

      As a technical writer, you are likely intimately familiar with the task of writing about a topic...

      How to Write a LinkedIn Profile for a Technical Thought Leader

      Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

      5 Steps For Crafting A B2B Podcast Content Strategy

      According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

      A Great Video Starts with a Great Script

      Based on our research, the need for video in B2B marketing...

      Case Study vs. White Paper: What’s the Difference?

      Creating high quality, helpful content at a regular cadence is key to generating inbound leads for...

      Why You Need a Technical Writer on Your B2B Marketing Team

      You’re in the middle of content calendar creation and ready to start marketing to engineers and...

      Attract Engineering Prospects with CAD Content Marketing

      Having diverse content types to attract and engage your personas through their buyer’s journey is...

      Strategy to Execution: Best Practices for B2B Social Media Marketing

      From blog posts to case studies, B2B social media marketing is an easy and strategic method to...

      Content types: Demo videos vs. webinars

      Demo videos and webinars are both types of B2B video content, and there can be some crossover...