Jennifer Dawkins

Jennifer has been successfully marketing to engineers and scientists for nearly 20 years. Her marketing experience spans from defining company narratives and developing integrated marketing campaigns to building mutually beneficial partner relationships and maximizing performance in cross-functional teams. Jennifer holds a Bachelor of Journalism degree from the University of Texas at Austin. She is a native Austinite and when not at work, enjoys being on the lake or cheering on her sons’ soccer teams.

3 min read

What to Include on Your Marketing Scorecard

Jennifer Dawkins: 8/10/22 9:57 AM

Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important as identifying the activities themselves. We recommend creating a marketing scorecard that measures...

Marketing Strategy

4 min read

Content Types that Guide Engineers Throughout Their Buyer's Journey

Jennifer Dawkins: 3/30/22 10:51 AM

Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...

Content Marketing

3 min read

3 Prerequisites to a Successful ABM Campaign for Engineering Companies

Jennifer Dawkins: 11/17/21 9:00 AM

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...

Sales Enablement

3 min read

Attract Engineering Prospects with CAD Content Marketing

Jennifer Dawkins: 7/23/19 10:00 AM

Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...

Content Marketing