3 Reasons Why A SMB Doesn't Need a Custom Website
As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering companies to strategize, build and grow their new websites. Any time a company comes to TREW for a website redesign, we start with strategy to thoroughly outline who the site is targeted to, the content that will best suit those audiences, and the general hierarchy and design of a site. We also talk through the web platform a site will be built on and whether the site will be templated or custom. Clients don’t always have a content management system preference, but the custom vs. templated question usually elicits a couple common responses. Below, I’ll cover the top reasons why clients think they need custom sites- and why they probably don’t.