Erin (Gleeson) Moore

Account Director

Getting Started with B2B LinkedIn Advertising

For engineering and technical companies that leverage social media in support of their overall marketing strategies, LinkedIn is a great marketing channel to consider. No other social media network is as tailored to engineering and technical professionals, making it an ideal channel to target your content to the right audience.

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs...

Build a Strong B2B Social Media Strategy in 6 Steps

Social media has an interesting place in the world of B2B marketing, with some companies...

8 Tips and Tricks to B2B Webinar Success

Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...

Let’s Chat: An Intro to Online Chat and Chatbots

Online chat is one of the fastest growing areas of web right now, with Business Insider experts...

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...

B2B Email Marketing Best Practices for the New Decade

Last week, we kicked off our blog series covering email for B2B technical companies with an...

Is B2B Email Dead?

Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our...

Case Study vs. White Paper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads...

Staying Organized in Your Marketing Platform

I realize that this isn’t the most exciting topic out there. Actually, it’s probably one of the...