Smart Marketing Blog

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Sales Enablement

Best Practices in Using HubSpot for Sales and Marketing Alignment

In my previous role as the marketing manager for an engineering firm, I worked with TREW on a...

Engage More, Stand Out with Sales Videos

Video is an interesting, memorable and inexpensive way for salespeople to personalize and...

What is a Lead Conversion Funnel?

 

To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is....

What Keeps the VP of Sales and Marketing Up at Night?

Prospecting is one of the most difficult parts of the sales process. Why? The act of prospecting...

Think Beyond the Funnel & Leverage the Flywheel

For years, sales and marketing teams have focused their time and efforts around a funnel that...

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow...

Stop Interrupting and Selling, Start Educating and Supporting

Marketing and selling in the B2B engineering and technical space used to require exhibiting at...

Improve Database Quality By Taking Out the Trash

Content is termed the “king” when it comes to marketing – but I am going to challenge that and...

Stop Cold Calling, Start Lead Scoring: Lead Scoring Checklist, Definitions, and Best Practices

The process of cold calling is one that has been dreaded by both marketers and potential...

Lots of Qualified Leads, Now What

A recent customer conversation epitomized the power (and potential pitfall) of effective inbound...