Smart Marketing Blog

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies from the ones with stagnant lead and sales growth. This foundational technology allows you to gain insights into your customers and prospects, easily reach out to them, and measure conversions through their buyers journey. It also helps you to eliminate numerous manual sales tasks, freeing up your sales force to spend time in the most impactful ways. In short, CRMs are critical to improving your B2B organizations' marketing and sales performance.

3 Charts Indicating Your Sales and Marketing Teams Need to Talk

Companies that use sales enablement best practices are 50% more likely to achieve or exceed sales quota*, such as successfully engaging your target personas through their buyers' journey. Marketing serves a critical role through lead generation and qualification (technical prospects complete 68% of the buyers journey before they engage with sales) as well as sales content. 

The ONE Thing Your Sales Team Should Stop Doing Today

This was originally published in 2016 and has been updated. On the heels of visiting a client for a lead and opportunity management strategy meeting and attending the HubSpot Partner Day in Boston, I noticed a common theme across all of the conversations I’d had over the past few days: marketers have done a lot of work to adopt inbound and content marketing, but their efforts aren't necessarily translating into sales.

TREW CEO and COO to Present at NIWeek 2017 Alliance Day

Will you be attending NIWeek 2017 at its new time of year this May in sunny Austin? Mark your calendars for two TREW-led sessions on Alliance Day, May 22, geared toward helping your market and sell to a technical audience. The specifics are below: Session Title: 10 Steps to Define Your Position and Message

Webcast Recap: Help! My Pipeline Sucks!

In our latest webinar, Dave Brock, author of the Sales Manager Survival Guide and CEO of Partners in Excellence sales consultancy and Wendy Covey, COO for TREW Marketing, discuss the roles of sales and marketing in regard to maintaining a healthy pipeline. You can download the recorded webinar right here.

5 Product Updates in HubSpot CRM and Marketing Automation Tools

HubSpot continually releases new functionality to both their CRM and marketing automation tools in order to stay competitive and up-to-date with changing technology requirements while maintaining their affordability for SMBs and start-ups.

Live Webinar: Help! My Pipeline Sucks!

Learn how to diagnose and take action to improve the health of your pipeline during this live webinar, March 8 from 11 am-12 pm CT.

What Is Sales Enablement and What Does Marketing Have To Do With It?

Sales enablement has several meanings depending on the company. TREW believes that sales enablement is a strategy across process, resources and technology that improves the productivity and performance of sales’ ability to advance leads through the sales pipeline. 75% of survey respondents reported that sales enablement made a moderate or significant contribution to their sales forces

The ONE Thing Your Sales Team Should Stop Doing Today

On the heels of visiting a client for a lead and opportunity management strategy meeting and attending the HubSpot Partner Day in Boston, I noticed a common theme across all of the conversations I’d had over the past few days: marketers have done a lot of work to adopt inbound and content marketing, with much This has marketers asking themselves -- WHAT IS GOING ON?! I thought this stuff was foolproof??

Develop Your Content Plan—Map It Along the Funnel

April 26, 2016 Engineers and scientists are searching for information throughout the entire buying cycle from the initial research “awareness” stage at the top of the funnel to the “opportunity” stage at the bottom, where they make a purchasing decision. Because the majority of the buyer’s journey happens before the prospect reaches out to your organization, it’s important to carefully map content to each stage and engage your target audience through multiple digital marketing touch points. In Rebecca Geier’s book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, she explains how to create a plan across the sales funnel.