Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales, marketing is an expense -- not a money-maker. The sales team is usually the last department to be cut. Having too many marketers can potentially drain your profits, but too few can lead to an overworked team.
At times you may need outside opinions because you are too close to the situation, which can lead to tunnel vision. If you feel adding more staff will make your company unbalanced or you just need some clarity from an expert, it is probably time to consider outsourcing your marketing.
For example, if you have a trade show coming up, you’ll need all hands on deck. All other work is at a standstill as the entire company pitches in. This is a good time to outsource your marketing efforts, so your full-time employees can focus on running the show.
Another potential need variant is a product launch. A product launch requires a unique marketing plan all to itself. They can be very time intensive and draining. Employees may have to ignore important parts of the business to devote their time to launching the product.
When you outsource marketing to an agency (like TREW) you have the benefit of a complete and experienced marketing team to successfully execute your plan.
Also, many agencies can assist with content creation as well as specialize in a specific business area. At TREW, we work exclusively with engineering and scientific companies, so we are laser-focused on the best practices within our clients’ industries. With TREW you get marketing and technical experts all under one roof.
Take a look at how we have helped our clients as a key member of their team but not their headcount.
Need help planning your marketing strategy? Download our free ebook, Smart Marketing for Engineers: Build Your Foundation, to learn how to build a smart marketing strategy catered to technical B2B buyers.