B2B Marketing Planning Guidebook

Preparing For Your 12-Month Marketing Plan

This ebook, tailored to technical B2B business and marketing leaders, guides you through TREW’s proven marketing planning preparation, including a checklist. 

Your 12-month marketing plan is an agile document and should be designed with flexibility in mind, customized to your business goals and needs. 

Taking the time to map out a clear, strategic direction will ensure a cohesive marketing plan that maps to your personas through campaigns and is time bound and budget driven.

ebook cover - B2B Marketing Planning Guidebook

In this ebook, we at TREW Marketing outline the steps we recommend you take to prepare for your marketing plan, including:

  • Ensure your business plan is current
  • Audit your current marketing activities and develop your SWOT
  • Define buyer personas
  • Develop marketing goals
  • Create your campaigns and build your activity plan
  • Set your success metrics

To download this ebook, please fill out the form on the right.

Download ebook