Smart Marketing Blog

Kristi Bjornaas

Inbound Marketing Manager

Recent Posts

Avoid These 3 Website Navigation Fails

When companies redesign websites, they often overlook or incorrectly implement a few website navigational elements. Because they are often overlooked or undervalued, we include the following site navigation fails and corresponding best practices during the website strategy meeting or as part of the design review process.

The Engineer’s Guide to Writing and Promoting a Technical Case Study

Case studies are the holy grail of content.

What's Sales Enablement?

Sales enablement is a strategy across process, resources and technology that improves the productivity and performance of sales’ ability to advance leads through the sales pipeline. 75% of survey respondents reported that sales enablement made a moderate or significant contribution to their sales forces

4 Brand Differentiating Questions to Ask

Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. The positioning process and the way it hones and defines your company's brand, tone, and differentiators help align executives and stakeholders and often later dictate decisions as broad as website hierarchy and overall content strategy.

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs it. In order to determine if you should make the investment, we should clear up what marketing automation is and is not.

The ONE Thing Your Sales Team Should Stop Doing Today

This was originally published in 2016 and has been updated. On the heels of visiting a client for a lead and opportunity management strategy meeting and attending the HubSpot Partner Day in Boston, I noticed a common theme across all of the conversations I’d had over the past few days: marketers have done a lot of work to adopt inbound and content marketing, but their efforts aren't necessarily translating into sales.

5 Product Updates in HubSpot CRM and Marketing Automation Tools

HubSpot continually releases new functionality to both their CRM and marketing automation tools in order to stay competitive and up-to-date with changing technology requirements while maintaining their affordability for SMBs and start-ups.

Website Redesign with a Growth-Driven Design Approach

G Systems, a leader in test and measurement automation for aerospace, defense, energy and RF test, was seeking a custom website redesign that better represented their brand and services offered.

The Art and Science of Blogging to Drive Search Visitors to Your Site

Blogging is the most effective way to increase your rank and search volume and establish your company as an expert in your industry. Because of these two purposes, blogging is both an art and a science.

The ONE Thing Your Sales Team Should Stop Doing Today

On the heels of visiting a client for a lead and opportunity management strategy meeting and attending the HubSpot Partner Day in Boston, I noticed a common theme across all of the conversations I’d had over the past few days: marketers have done a lot of work to adopt inbound and content marketing, with much This has marketers asking themselves -- WHAT IS GOING ON?! I thought this stuff was foolproof??

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