Smart Marketing Blog

Erin Gleeson

Inbound Marketing Account Manager
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Recent Posts

6 Steps to Strategic LinkedIn Advertising

If you’ve visited LinkedIn in the last month, you’re far from alone. More than 260 million people around the world visit the social platform at least monthly, and engineers in particular find LinkedIn to be a valuable source of information. TREW’s 2019 research shows 61 percent of engineers globally believe LinkedIn to be somewhat or very valuable when seeking information on the latest engineering technologies, industry trends and products or services.

6 Crucial Steps in Preparing for a Web Redesign

Google’s algorithms, people’s search behavior, technology and web trends change rapidly- is your website keeping up? Without making routine, data-driven-design changes, and fully redesigning your site every few years, it’s easy to get left behind. Since your website is a crucial, 24/7 representation of your business, you want to be sure it accurately portrays and efficiently serves your business day in and out. To do this, you need to start any web redesign process by firming up your marketing foundation. Doing so will give you a clear strategy moving into the redesign, guiding content, structural and design decisions.

How-to Keep Your Gated Content Out of Search Engines

A few weeks ago, we covered whether or not to gate your high-value content, including what types of content you should be gating with a form. Gating a content resource involves setting up a landing page with a form that a contact must complete in order to access the resource. We’ve discussed the optimal number of form fields in the past (between 3 and 5 fields), along with the form fields engineers are most likely to complete according to research. Today, we’re going to talk about an oft-overlooked but critical step in publishing gated content: blocking robots from crawling and indexing that gated content piece.   

Improve Your Sales Pipeline: 7 Steps to Email Nurturing

You’ve crafted buyer personas, developed content topic clusters and created optimized content for your target audience. You’re ranking well in search and generating more visits and leads than ever, but you’re not seeing an increase in business. What do you do next?

Make Your Marketing Smarter: Contextual Marketing Strategy

This is a part two of our contextual marketing series. If you missed part one, start with our introduction to contextual marketing instead. You know what contextual marketing is and why you should use it, but how do you get started? And more importantly, how do you use contextual marketing to build long-term success?

Make Your Marketing Smarter: An Introduction to Contextual Marketing

According to the Evergage 2018 Trends in Personalization study, 92 percent of marketers are using contextual marketing in some way, primarily in email and on websites. You’re most likely included in this group. Think of the last email you sent out using marketing automation- did you include a first name token in the body copy? If so, you’re using contextual marketing via personalization to better speak to your audience. But wait- there’s a lot more to contextual marketing as a whole than just populating a first name in an email template.

Creating a Workflow: a How-to Guide

You want to create a workflow, so you open up your marketing automation tool, navigate to the workflows section, and start plugging in actions. But wait- if you haven’t taken the time to set a goal, carefully choose an audience and frame out strategy, your workflow can quickly go off the rails. Workflows are an advanced feature of marketing automation and can be intimidating. However, if you follow these 7 steps, you’ll soon find yourself with a well thought-out workflow that works for you.

An Introduction to GDPR

GDPR comes into effect May 25, 2018, and if you have European Union citizens in your CRM, you need to be ready for it.

Introducing: The HubSpot Service Hub

Today, HubSpot released the HubSpot Service Hub, a tool designed to help companies manage customer relations and keep conversations with a contact from marketing, sales and customer support all in one place.

6 New HubSpot Sales and Marketing Features to Know and Use

It’s no secret that we at TREW are fans of HubSpot. For more than 5 years, we’ve been a HubSpot partner and have used the tool for customers and ourselves. If you use HubSpot at all, you’ve likely noticed it evolve over time to keep up with inbound marketing and sales practices and to better serve the needs of its customers. As the tool evolves, so should your use of it to best maximize your investment.  The first quarter of 2018 brought many changes across HubSpot Sales and Marketing Automation. Below, we outline the top 6 changes that your company should understand and employ.

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