Smart Marketing Blog

Erin Gleeson

Inbound Marketing Specialist
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Recent Posts

Creating a Workflow: a How-to Guide

You want to create a workflow, so you open up your marketing automation tool, navigate to the workflows section, and start plugging in actions. But wait- if you haven’t taken the time to set a goal, carefully choose an audience and frame out strategy, your workflow can quickly go off the rails. Workflows are an advanced feature of marketing automation and can be intimidating. However, if you follow these 7 steps, you’ll soon find yourself with a well thought-out workflow that works for you.

An Introduction to GDPR

GDPR comes into effect May 25, 2018, and if you have European Union citizens in your CRM, you need to be ready for it.

Introducing: The HubSpot Service Hub

Today, HubSpot released the HubSpot Service Hub, a tool designed to help companies manage customer relations and keep conversations with a contact from marketing, sales and customer support all in one place.

6 New HubSpot Sales and Marketing Features to Know and Use

It’s no secret that we at TREW are fans of HubSpot. For more than 5 years, we’ve been a HubSpot partner and have used the tool for customers and ourselves. If you use HubSpot at all, you’ve likely noticed it evolve over time to keep up with inbound marketing and sales practices and to better serve the needs of its customers. As the tool evolves, so should your use of it to best maximize your investment.  The first quarter of 2018 brought many changes across HubSpot Sales and Marketing Automation. Below, we outline the top 6 changes that your company should understand and employ.

Content types: Demo videos vs. webinars

This is part three of our blog series on content types. Read part one on white papers and case studies and part two on infographics. Demo videos and webinars are both types of B2B video content, and there can be some crossover between the two. However, they are not interchangeable, and each meets very specific needs in your content plan and buyer funnel. Below, we dive into definitions, tips, use cases, and examples for each content type.

Plan 2018 by Reviewing 2017: Top 5 Blog Posts

The end of 2017 is here, which means it's time to look back at your 2017 marketing to plan your 2018 marketing. In the spirit of evaluating our past year of marketing efforts, we reviewed all our content, including blog posts, to identify those pieces that resonated the most with our readers and were most popular.

Using Data to Guide Strategy: HubSpot Marketing Dashboard

One of the great benefits of a marketing automation tool like HubSpot is the wealth of data you get about your marketing and sales efforts. At the same time, one of the drawbacks is the sometimes overwhelming amount of data you have. How do you sift through all the information at your disposal to focus on the metrics that really matter and use them to guide strategy? HubSpot metrics can be broken into four sections: Marketing dashboard Analytics tools Reports  Tactic-specific metrics Today, we’re focusing on the marketing dashboard, covering the most impactful reports and how you can use the data in these reports to guide your strategy.

8 Tips and Tricks to B2B Webinar Success

Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull off. The barriers to entry seem daunting, and it can be difficult to convince management and your company’s technical experts to participate. However, not only are webinars easier to organize and host than they appear, but they also can result in huge marketing and sales successes by generating new, engaged leads and opportunities.

TREW on The Marketing Book Podcast

A few months ago, TREW CEO Rebecca Geier sat down with Douglas Burdett, host of The Marketing Book Podcast, to discuss modern marketing and her book, Smart Marketing to Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

6 Crucial Steps in Preparing for a Web Redesign

Google’s algorithms, people’s search behavior, technology and web trends change rapidly- is your website keeping up? Without making routine, data-driven-design changes, and fully redesigning your site every few years, it’s easy to get left behind. Since your website is a crucial, 24/7 representation of your business, you want to be sure it accurately portrays and efficiently serves your business day in and out. To do this, you need to start any web redesign process by firming up your marketing foundation. Doing so will give you a clear strategy moving into the redesign, guiding content, structural and design decisions.