Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, to name a few. From a marketing standpoint, it is the hub of all your activities and the main vehicle for generating leads and creating your online branding experience.
It has the unique ability to serve as both an outbound and inbound marketing tool, as a way to communicate your brand image to your audiences, and as a response mechanism for prospects interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. It’s always on, always ready to communicate your brand value and always focused on generating leads.
However, many engineering and scientific companies have websites that do not effectively engage their target audience. Typically, this is because:
Web Design Essentials
To be found by your buyers, you need to optimize your site to rank well on search engines. Use on-page and off-page SEO best practices to improve your organic search metrics.
We studied engineers and technical buyers to learn how they find new vendors and products these days. For a majority of engineers, a company's website has a major impact on brand perception. Instead of calling your sales team initially to learn more about your products and services, buyers are viewing your website first.
Potential clients form judgements on your brand and expertise based off of your website's appearance. With so much riding on your website, you should invest in it to make it the best possible representation of your brand. Learn more about the search and buying habits of technical B2B buyers in our latest research report.
Research shows technical B2B buyers are using search engines to find new vendors and products. If your website and content aren't optimized to perform well on search, you are losing out on business. To effectively reach new buyers online, you must put together a search engine optimization strategy for your website.
TREW Marketing can help you brainstorm and plan your content marketing. We develop topic clusters and pillar pages--the latest SEO strategies--that bring new visitors to your website. With topic clusters, you can effectively develop content that fully covers your core service offerings.
Is your website optimized to perform well on search? Are you frustrated with your search metrics? Today, successful engineering and technical companies are bringing in new business by optimizing their websites to rank well on search engine results pages. But SEO is a complex and always-changing game for B2B technical marketers. To help you succeed in search, we've put together a basic SEO guide.
Partner with TREW Marketing to redesign and optimize your website to reach your technical B2B buyers. We can help you plan, strategize and implement a new website that captures leads and moves buyers through your sales funnel.
Ongoing Monthly Web Retainers
After we have redesigned your website, we measure the impact of the new design, evaluate user behavior and data, and iterate on your design and content monthly based on real-time user behavior of your target personas.
We make continuous, incremental improvements to grow traffic and leads including landing page optimization, word choice changes, CTA buttons, premium content placement and enhanced imagery.
“We recently had $2M in new projects come through to our sales team directly from reading content on our website. The website is our 24/7 sales person, priming prospects with the information they need and want to consume along their buyer’s journey and make them sales-ready and efficient for our sales team to close when they are ready.”