Your brand is the narrative of your company. It should describe the problems customers face, guide them to the solutions you provide, and show the results your solutions bring.
It’s easy to make your brand story all about you, but successful brands make their customer the hero, rather than products or services.
Brand positioning and messaging is a critical component to your business. The positioning process and the way it hones and defines your company's brand, tone, and differentiators help align executives and stakeholders and often later dictate decisions as broad as website hierarchy and overall content strategy.
Now pitch your brand story in a way that speak directly to your customers and their pains.
Strong brands have a position and message that's accurate and compelling.
Accurate positioning aligns your team, solidifies your brand, and creates a central narrative that becomes the basis for marketing content, sales discussions, and business direction.
Compelling messaging leads with your customer, connecting with their deepest pain points and offering proven, reliable solutions in a time of need.
Find out how to capture your company story in a way that's accurate for your organization and compelling to your audience, so you can use that message to build trust, differentiate, and effectively resonate with your buyer personas.
After 10 years of smart marketing for engineers, we have developed a proven process for corporate branding and messaging. We start each brand position and messaging project by forming a branding committee of your key internal stakeholders, and then we listen and learn from this team to understand what sets your company apart. From there, our branding experts develop content that speaks to your buyer personas and encapsulates your brand in a clear and concise manner.