Content Writing, Engineered Course

6-Week Writing Course + Live Coaching

Content is critical for driving inbound leads, but writing content that's technical enough to compel technical audiences requires experience and training.

The Content Writing, Engineered course helps writers, marketers, and engineers by working through a proven technical research, writing, review, and promotion process -- using AI tools along the way. As you learn, you'll create a final piece of content for your business and receive feedback along the way.

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A PROVEN, REPEATABLE PROCESS

Content Writing, Engineered takes participants from writing fundamentals to a final piece of promotion-ready content, with expert, real-time feedback all along the way. It’s dedicated, outsourced writing training specific to companies reaching technical audiences.

The course includes:

Lessons: 1-3 hours of guided instruction each week
Practicum: A weekly assignment, each building on the prior week so you finish with content that’s ready to publish and promote
Tool Focus: Best practices for using existing and emerging AI tools throughout the content development process
Group Coaching: Four 1-hour live group coaching session with course participants
Private Feedback Sessions: Two 1:1 feedback sessions led by professional senior technical marketing experts
Peer Network: A private Slack channel for additional networking and peer feedback

See Course Syllabus

TREW Web Guide Banner_Technical Content Writing v1

Build content development skills

This course is designed for anyone who's expected to write blogs, white papers, ebooks, case studies, news releases, interactive content, or corporate/sales slide decks on technical and highly complex topics, including:

Marketers
Content Writers
Engineers
Sales Reps

We take the guesswork out of writing these content pieces. In marketing, successful content leads to qualified leads and qualified leads lead to sales. We want to give you a trusted process to make writing content more efficient and effective while also making your job easier.

Use AI tools to your advantage

Today's AI tools are developing rapidly and marketers are looking for guidance on what tools to use, when to use them, and how to best leverage them.

Content Writing, Engineered incorporates AI tools at every stage of the writing process, including using AI tools for:

Ideation
Research and SME interviews
Data sourcing
Keyword optimization
Editing
Image generation

Learn about Generative AI

week 1

preparing to write

Learn the practices of writing and storytelling.
Write the overarching company narrative you'll include in most content.

Week 2

CONTENT TYPES

Learn the principles and key components of different types of content.
Choose the content piece and topic you'll work on during the course.

Week 3

Research and Outline

Learn about research processes, framing content, and working with SMEs.
Conduct the research you'll need for your content and develop an outline.

week 4

Writing

Learn to draft your content piece efficiently.
Write your content with an effective structure, tone, and headline.

week 5

Reviewing content

Learn best practices for technical reviews and the fundamentals of editing.
Edit your content and create a basic style guide.

Week 6

Enhancing Content

Learn layout, design, and promotion.
Identify images and CTAs for your content, create promotional graphics.

FREE INTRO CLASS

B2B Content Writing 101

Learn more about our approach to mastering technical content development in the free, 1-hour class, B2B Content Writing 101.

In this class, we will walk through the step-by-step process our technical writers have used for 10+ years and hundreds of clients.

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Content marketing programs need repeatable processes

Content Writing, Engineered course participants receive access to course lessons for an entire year.

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Flywheel Graphic Final

The process of writing technical content can be overwhelming, especially if you are a one-person marketing department. This course guides you through the entire process from start to finish using real-world examples and providing best practices every step of the way. I gained valuable knowledge, tools, and confidence to write, edit, and promote better technical content from this course. I highly recommend it to anyone that writes for technical audiences.

Rachel Anderko

Marketing Manager, R.E. Mason

As an engineer, I was very strong in the capabilities of our products, and I was looking for proven ways to optimize our content and resources for a technical audiences while standing out from the competition. TREW's Content Writing: Engineered Course provided me with the tools and the practice to generate a steady stream of effective content and to understand how to optimize content to catch the attention of my intended audience.

Chris M.

I’ve already learned more about content marketing and writing than I have in the last year of on-the-job training, and am looking forward to the rest of the course. The video lessons are very well done, very instructional. I’m getting so much from the feedback and coaching sessions, and have so many ideas to implement in 2022.

Participant, just two weeks into the course

I love how this course is broken out in phases to make sure we covered all steps of the writing process. This approach made putting the actual content together easy. [The course] really met the expectations of what our team hoped to accomplish, namely having a plan for content development and a process for writing that’s repeatable.

Priscilla F.