Smart Marketing Blog

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Marketing Automation

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target,...

Case Study: Knowles Precision Devices

It’s difficult to ignore the benefits surrounding an inbound marketing approach and the positive...

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs...

Is B2B Email Dead?

Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our...

The 5 Best Features of HubSpot

These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages,...

Staying Organized in Your Marketing Platform

I realize that this isn’t the most exciting topic out there. Actually, it’s probably one of the...

Improve Database Quality By Taking Out the Trash

Content is termed the “king” when it comes to marketing – but I am going to challenge that and...

How Does Your Audience of Engineers Feel About E-Newsletters?

Marketing to highly technical audiences can require some research into the best practices of...