Smart Marketing Blog

Make Your Marketing Smarter: Contextual Marketing Strategy

This is a part two of our contextual marketing series. If you missed part one, start with our introduction to contextual marketing instead. You know what contextual marketing is and why you should use it, but how do you get started? And more importantly, how do you use contextual marketing to build long-term success?

HubSpot INBOUND 2018 Product Releases

INBOUND, HubSpot's annual conference, kicked off today, and TREW team members Lee Chapman and Erin Gleeson are in Boston attending. Read on to learn more about HubSpot's latest platform announcements and how they apply to you.

Make Your Marketing Smarter: An Introduction to Contextual Marketing

According to the Evergage 2018 Trends in Personalization study, 92 percent of marketers are using contextual marketing in some way, primarily in email and on websites. You’re most likely included in this group. Think of the last email you sent out using marketing automation- did you include a first name token in the body copy? If so, you’re using contextual marketing via personalization to better speak to your audience. But wait- there’s a lot more to contextual marketing as a whole than just populating a first name in an email template.

Infographic: Know YOUR Audience: The Basics of A/B Testing

April 23, 2015 Most engineers and scientists swear by testing, testing, and more testing. And marketers are the same. In fact, Steelhouse proved that “using correct targeting and testing methods can increase conversion rates up to 300 percent.” A/B testing is one of the best – and most used - techniques to learn what content performs best with your audience, but it can be hard to know how to start the process and choose the right elements. With A/B testing, you create two or more versions of one marketing element, such as a subject line of an email or CTA button, then put it in front of two randomly selected audiences to see which performs better. The best part of A/B testing is that you are testing two segments of your audience, not relying on industry standards. Your contacts are the judges, and the outcome can significantly affect your conversion rates and, ultimately, your bottom line. The Importance of A/B Testing Marketers still struggle to prove the ROI of digital marketing, inbound marketing and content marketing. A/B testing is the simplest and easiest way to find out whether marketing efforts work or not.

The Plain and the Glamorous

At least once a year, someone somewhere in the marketing world declares that email is dead. Usually this is followed by exposition on the new technology that has overtaken email. It’s a catchy phrase, for sure, and there are many sexy technologies out there that are more fun to play with. The fact remains, however, that email has been and will remain the workhorse of marketing – no matter what new technology pops up on the horizon.   Here's a look at the history of email. 

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs it. In order to determine if you should make the investment, we should clear up what marketing automation is and is not.

Creating a Workflow: a How-to Guide

You want to create a workflow, so you open up your marketing automation tool, navigate to the workflows section, and start plugging in actions. But wait- if you haven’t taken the time to set a goal, carefully choose an audience and frame out strategy, your workflow can quickly go off the rails. Workflows are an advanced feature of marketing automation and can be intimidating. However, if you follow these 7 steps, you’ll soon find yourself with a well thought-out workflow that works for you.

Introducing: The HubSpot Service Hub

Today, HubSpot released the HubSpot Service Hub, a tool designed to help companies manage customer relations and keep conversations with a contact from marketing, sales and customer support all in one place.

15 Tips To Demystify Product Naming

So you’ve developed a new product for your technical industry - spent hundreds of hours and undergone multiple rounds of revisions and beta tests, figured out your pricing and distribution model – and now it’s time to bring it to market.

6 New HubSpot Sales and Marketing Features to Know and Use

It’s no secret that we at TREW are fans of HubSpot. For more than 5 years, we’ve been a HubSpot partner and have used the tool for customers and ourselves. If you use HubSpot at all, you’ve likely noticed it evolve over time to keep up with inbound marketing and sales practices and to better serve the needs of its customers. As the tool evolves, so should your use of it to best maximize your investment.  The first quarter of 2018 brought many changes across HubSpot Sales and Marketing Automation. Below, we outline the top 6 changes that your company should understand and employ.