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Case Study: Knowles Precision Devices

It’s difficult to ignore the benefits surrounding an inbound marketing approach and the positive results it can produce for companies in engineering and technical industries. In this day and age technical audiences expect to access service and product information on vendor websites and social media channels, allowing them to research and draw comparisons before making a purchasing decision.

5 Signs that You Need Marketing Automation

You've probably heard about marketing automation, but you might not be sure your business needs it. In order to determine if you should make the investment, we should clear up what marketing automation is and is not.

Is B2B Email Dead?

Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our research on engineers and technical buyers says no and shows that engineers are still looking to their inboxes for information.

The 5 Best Features of HubSpot

These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages, writing a blog, scheduling an email, gathering metrics, or creating a landing page form, HubSpot makes my job easier. While I may have drank the HubSpot kool-aid, there's a few key reasons companies are moving toward HubSpot once they see the power of this platform.

Staying Organized in Your Marketing Platform

I realize that this isn’t the most exciting topic out there. Actually, it’s probably one of the least exciting things you can discuss (unless you’re one of those people who likes this kind of thing). But keeping house in your marketing platform is a necessary evil. Without an effective way of organizing your content and data, you risk not being able to find what you need when you need it. 

Improve Database Quality By Taking Out the Trash

Content is termed the “king” when it comes to marketing – but I am going to challenge that and say that data might be even more powerful. Without accurate data, your content will never reach its fullest potential. Leads are one of the most common metrics measured by marketing. But if you start to peel back the layers, the TRUE leads are likely to be a smaller percentage after you remove the “trash” that accumulates in your database.

How Does Your Audience of Engineers Feel About E-Newsletters?

Marketing to highly technical audiences can require some research into the best practices of what resonates with the audience. To create a dialogue about this, we recently conducted a survey with engineering professionals from all major regions of the world, helping to demonstrate how to best reach this target by understanding the ways they find, use, and engage with content.

The Leadership Chemicals: Why Some Teams Pull Together and Some Don't

What makes some teams pull together, while others totally fall apart? According to Simon Sinek it all comes down to instinctive human behavior. As leaders, we can all learn from this to create environments that draw out the best in our teams.

Track Campaign Data with HubSpot's Campaign Analytics Tool

This is part two in a series about campaigns in HubSpot.  In a previous post we went over how to create a successful campaign through HubSpot.  Now that you’ve created a campaign it is important to track the data that will contribute to your content strategy.  HubSpot makes it easy to gather and compare data from your most recent campaign to others you have done in the past. 

Make Your Marketing Smarter: Contextual Marketing Strategy

This is a part two of our contextual marketing series. If you missed part one, start with our introduction to contextual marketing instead. You know what contextual marketing is and why you should use it, but how do you get started? And more importantly, how do you use contextual marketing to build long-term success?

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