Smart Marketing Blog

The 5 Best Features of HubSpot

These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages, writing a blog, scheduling an email, gathering metrics, or creating a landing page form, HubSpot makes my job easier. While I may have drank the HubSpot kool-aid, there's a few key reasons companies are moving toward HubSpot once they see the power of this platform.

Staying Organized in Your Marketing Platform

I realize that this isn’t the most exciting topic out there. Actually, it’s probably one of the least exciting things you can discuss (unless you’re one of those people who likes this kind of thing). But keeping house in your marketing platform is a necessary evil. Without an effective way of organizing your content and data, you risk not being able to find what you need when you need it. 

Improve Database Quality By Taking Out the Trash

Content is termed the “king” when it comes to marketing – but I am going to challenge that and say that data might be even more powerful. Without accurate data, your content will never reach its fullest potential. Leads are one of the most common metrics measured by marketing. But if you start to peel back the layers, the TRUE leads are likely to be a smaller percentage after you remove the “trash” that accumulates in your database.

The Leadership Chemicals: Why Some Teams Pull Together and Some Don't

What makes some teams pull together, while others totally fall apart? According to Simon Sinek it all comes down to instinctive human behavior. As leaders, we can all learn from this to create environments that draw out the best in our teams.

Track Campaign Data with HubSpot's Campaign Analytics Tool

This is part two in a series about campaigns in HubSpot.  In a previous post we went over how to create a successful campaign through HubSpot.  Now that you’ve created a campaign it is important to track the data that will contribute to your content strategy.  HubSpot makes it easy to gather and compare data from your most recent campaign to others you have done in the past. 

Trends: Web Form Fields That Convert

High quality content is key to lead generation. While we know scientists and engineers seek accurate, research-based content, we know they are skeptical of trusting online content and filling out lead forms to get to it. So what fields - and how many - should we prioritize?

How to Create a B2B Marketing Plan that Drives Results

There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

Make Your Marketing Smarter: Contextual Marketing Strategy

This is a part two of our contextual marketing series. If you missed part one, start with our introduction to contextual marketing instead. You know what contextual marketing is and why you should use it, but how do you get started? And more importantly, how do you use contextual marketing to build long-term success?

HubSpot INBOUND 2018 Product Releases

INBOUND, HubSpot's annual conference, kicked off today, and TREW team members Lee Chapman and Erin Gleeson are in Boston attending. Read on to learn more about HubSpot's latest platform announcements and how they apply to you.

Make Your Marketing Smarter: An Introduction to Contextual Marketing

According to the Evergage 2018 Trends in Personalization study, 92 percent of marketers are using contextual marketing in some way, primarily in email and on websites. You’re most likely included in this group. Think of the last email you sent out using marketing automation- did you include a first name token in the body copy? If so, you’re using contextual marketing via personalization to better speak to your audience. But wait- there’s a lot more to contextual marketing as a whole than just populating a first name in an email template.

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