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The 5 Best Features of HubSpot

These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages, writing a blog, scheduling an email, gathering metrics, or creating a landing page form, HubSpot makes my job easier. While I may have drank the HubSpot kool-aid, there's a few key reasons companies are moving toward HubSpot once they see the power of this platform.

New Marketing Equation from INBOUND 2019

Delight Your Customers + Remove Friction = Grow Better More than 26,000 attendees joined HubSpot at its annual marketing mecca, INBOUND 2019. If you didn’t make it to Boston and are curious about the latest and greatest HubSpot platform updates, no worries, we’ve got you covered. 

How-to Keep Your Gated Content Out of Search Engines

A few weeks ago, we covered whether or not to gate your high-value content, including what types of content you should be gating with a form. Gating a content resource involves setting up a landing page with a form that a contact must complete in order to access the resource. We’ve discussed the optimal number of form fields in the past (between 3 and 5 fields), along with the form fields engineers are most likely to complete according to research. Today, we’re going to talk about an oft-overlooked but critical step in publishing gated content: blocking robots from crawling and indexing that gated content piece.   

Track Campaign Data with HubSpot's Campaign Analytics Tool

This is part two in a series about campaigns in HubSpot.  In a previous post we went over how to create a successful campaign through HubSpot.  Now that you’ve created a campaign it is important to track the data that will contribute to your content strategy.  HubSpot makes it easy to gather and compare data from your most recent campaign to others you have done in the past. 

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