Create Your B2B Content Marketing Plan

By Jennifer Dawkins | Account Director

Content is a critical component to any inbound marketing program. It’s how new people find your company's website, it educates prospects and compels them to complete lead forms, and it ultimately builds trust between your business and your prospects and customers.

create your b2b content marketing plan

In fact, according to a recent survey conducted by TREW and IEEE GlobalSpec, engineers find multiple content types valuable as they research and make purchasing decisions for B2B products and services.

 

SMFE Research 2020 Content and Decision Making

 

Great content doesn’t just happen. It requires a sound strategy and a plan. The majority of the buyer’s journey happens before the prospect reaches out to your organization, so it’s important to carefully plan your content development, target it to your key personas, develop relevant themes, map content to each stage and engage your target audience through multiple digital marketing touch points.

FlywheelGraphicFinal

Download our ebook on content marketing to learn how to:

  • Define Your Target Audience
  • Develop Your Content Plan
  • Create Topic Content Clusters
  • Measuring Results

 

Download the Ebook

Previous Blog Home Next

Jennifer Dawkins

Account Director

Search by Subject

    Resources

    Recent Posts

    Subscribe to Our Blog