When you’re in charge of content marketing for a technical company, the list of content that you need for your sales team, your website, and your marketing program never ends.
But, creating content that’s technical and compelling is a massive challenge.
We’ve outlined the framework used with more than 100 clients over the years to create effective content – from blog posts to technical white papers to corporate slide decks.
If you’re looking for in-depth training on creating content for technical audiences, we’re offering a course that combines lessons and coaching: Content Writing, Engineered.
Content Writing, Engineered is a 6-week course that takes participants from writing fundamentals to a final piece of promotion-ready content, with expert, real-time feedback all along the way.
It’s dedicated, outsourced writing training and live coaching specific to companies reaching technical audiences.
Each week includes:
- Lessons: 1-3 hours of guided instruction
- Practicum: An assignment, each building on the prior week so you finish with content that’s ready to publish and promote
- Coaching: A 1-hour live group coaching session with course participants, led by professional senior technical marketing experts
- Peer Interaction: A private Slack channel for additional networking and peer feedback
The course will instruct and coach participants as they go from blank word document to final content, like this:
With the course, you’ll get instruction and feedback, finish with a final piece of technical content, and be able to use the step-by-step lessons over and over again throughout the year.
You’ll be able to achieve repeatable success.
This course is ideal for marketers who want to create better technical content more easily, marketing teams doubling down on creating more content, and engineers looking to reach their prospects with engaging, actionable content.
Want to Learn More About our Approach Before Enrolling?
We’re giving a first look into our content development playbook and writing process in our free class, B2B Content Writing 101.
Morgan believes that the process of brand positioning and messaging powers companies by aligning corporate leadership, building a story that fuels staff and engages customers, and creating a foundation for consistent content – and she’s seen these results come true for TREW clients time and again over the last decade. She holds degrees in Public Relations and Spanish, with a minor in Business from The University of Texas at Austin. Morgan, her husband, and three kids recently moved from Austin to downtown DC, where they enjoy walking the city, visiting the local museums, and playing a guess-who-is-in-that-motorcade game.
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.