Sarah Seward

Marketing Manager

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing...

UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In...

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress...

Six Characteristics of a Great Spokesperson

During a presentation, your technical spokesperson becomes the voice of your company. While...

Top 5 Questions We Hear About Social Media

Many B2B technical companies are lost when it comes to social media. While engineers understand...

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the only member of...

Four Best Practices for Creating Effective Presentations

The marketing priority for small- to medium-sized B2B companies should always be to ensure they...

Think Beyond the Funnel & Leverage the Flywheel

For years, sales and marketing teams have focused their time and efforts around a funnel that...