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Content Marketing, Engineered

Build Trust and Convert Buyers with Technical Content

 

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Engineers and Technical Audiences Think Differently

 

Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing. Written for the isolated, single-person marketer,  marketing leaders with teams,  and engineers undertaking new marketing efforts, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

  •  Building specific audience personas and brand messaging
  •  Planning, creating, publishing, and promoting content
  •  Engaging sales and measuring ROI

 

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Meet the Author

 

Since co-founding TREW Marketing in 2008, Wendy has helped hundreds of technical companies build trust and fill their pipelines using compelling, technical content and results-driven marketing plans.

In 2020, Wendy published Content Marketing, Engineered, a book that gives engineering and technical companies the framework and guidance needed for content marketing. And, she launched the Content Marketing, Engineered podcast to share interviews with technical marketing leaders.

 

Learn more about Wendy Covey >

Eric Starkloff

"For the last decade, Wendy has helped technical B2B companies successfully implement marketing programs that impact the bottom line. She understands the important nuances needed to develop content that really connects with engineering buyers. This book is a valuable and practical guide for organizations looking to start or strengthen their marketing efforts with a clear, content-based approach that's executable and measurable."

 

Eric Starkloff | CEO | National Instruments

 

Listen to the Podcast

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How to Create Kick-Ass PR Campaigns for Engineering Companies

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Lessons from the Automate 2025 Show Floor

The Automate 2025 tradeshow and conference was a vibrant showcase of industrial marketers demonstrating their...

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Comparing Content Preferences of Engineers in Europe and the US

Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to...

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