Many marketing firms offer their best tips and tricks on selling to consumer markets, but how many of those trends apply to prospects in technical fields like test integration, industrial control, or IT security?
With our focused expertise in marketing for B2B technology companies, TREW Marketing sought to get into the mind of engineer by surveying more than 100 technical professionals on the way they search for information at work and stay up-to-date on the latest industry trends.
In this three-part webcast, you will learn not only how engineers use different media sources, but also practical takeaways for applying these findings to your marketing plan:
- Part 1: How Engineers Stay Informed
- Part 2: Search Marketing for Engineers
- Part 3: Tapping in to Social Media