Named by Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier has released her new book, Smart Marketing for Engineers®: An Inbound Marketing Guide to Reaching Technical Audiences. The book covers the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets, such as automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas.
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This book covers two topics that are uniquely important and lacking in marketing industry coverage until now:
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