Named by Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier has released her new book, Smart Marketing for Engineers®: An Inbound Marketing Guide to Reaching Technical Audiences. The book covers the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets, such as automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas.
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This book covers two topics that are uniquely important and lacking in marketing industry coverage until now:
"Finally, a marketer who understands engineers."
Martin Rowe, EE Times (full review)
"Practical and readable, 'Smart Marketing for Engineers' will help the technical community better communicate our messages."
Gary Lerude, Microwave Journal (full review)
"If you are a company CEO or marketing director, do yourself a favor and not only buy the book, but digest its message."
Gary Mintchell, The Manufacturing Connection (full review)
"For readers who think marketing is futile to engineers, I'd encourage them to read the book and challenge their beliefs."
Mark Hoske, Control Engineering (full review)
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