An Inbound Marketing Guide
to Reaching Technical Audiences

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Smart Marketing for Engineers
“Rebecca distills two decades of marketing and business leadership expertise into this unique, comprehensive guide to building modern marketing strategies that help you earn the attention of technical audiences.”

Dr. James Truchard
President, CEO, and Cofounder, National Instruments
“After following the inbound playbook outlined in Smart Marketing for Engineers, we have seen year over year growth on track with our goals for three years in a row! This revenue growth is driven from our traffic volume, lead volume and the quality of our leads. Silex is proof executing the techniques Rebecca explains really works.”

David Smith
President and CEO, Silex Technology America Inc. and COO, Silex Technology Inc.
“Inbound marketing is ideal for technical audiences because of its data-driven approach. I love that Smart Marketing for Engineers provides the first of its kind inbound marketing guide for engineers and scientists -- complete with research to back it all up.”

Brian Halligan
Cofounder and CEO of HubSpot
Rebecca Geier

About the Author

Rebecca Geier

Named by Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier has released her new book, Smart Marketing for Engineers®: An Inbound Marketing Guide to Reaching Technical Audiences. The book covers the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets, such as automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas.

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About the Book

This book covers two topics that are uniquely important and lacking in marketing industry coverage until now:

  1. How to effectively market to technical audiences.
  2. How to do it using a modern, inbound marketing approach.

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What Reviewers are Saying

 "Finally, a marketer who understands engineers."

Martin Rowe, EE Times (full review)

"Practical and readable, 'Smart Marketing for Engineers' will help the technical community better communicate our messages."

Gary Lerude, Microwave Journal (full review)

"If you are a company CEO or marketing director, do yourself a favor and not only buy the book, but digest its message."

Gary Mintchell, The Manufacturing Connection (full review)

"For readers who think marketing is futile to engineers, I'd encourage them to read the book and challenge their beliefs."

Mark Hoske, Control Engineering (full review)

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