5 Things You Should Never Say to an Editor
After securing this high-profile interview with IHS Jane's, the TREW team worked with Marvin Test Solutions CEO Steve Sargeant to ensure he was thoroughly briefed on the background of the editor and focus of the publication. Securing coverage in publications that your target audience reads is a great way to increase awareness of your company, build its reputation, and drive traffic to key areas of your website. After all your hard work creating a PR plan, then creatively and persistently pitching your idea, the last thing you want to do is blow your big opportunity by saying the wrong thing. Building strong relationships with editors based on mutual trust and respect, and adequately preparing for discussions with them, are key factors in making sure this doesn’t happen. To help you plan for a positive and fruitful press meeting, here are five things that you should never say to editor.