Smart Marketing Blog

Sam Brune

Recent Posts

Seven Characteristics of a Great Spokesperson

This week, TREW Marketing is on the road, conducting a press tour with a client who recently introduced a new product. As we prepped, we were reminded of the factors behind a successful technical press meeting, and one of the most important: a great spokesperson.

5 Things You Should Never Say to an Editor

  After securing this high-profile interview with IHS Jane's, the TREW team worked with Marvin Test Solutions CEO Steve Sargeant to ensure he was thoroughly briefed on the background of the editor and focus of the publication.   Securing coverage in publications that your target audience reads is a great way to increase awareness of your company, build its reputation, and drive traffic to key areas of your website. After all your hard work creating a PR plan, then creatively and persistently pitching your idea, the last thing you want to do is blow your big opportunity by saying the wrong thing. Building strong relationships with editors based on mutual trust and respect, and adequately preparing for discussions with them, are key factors in making sure this doesn’t happen. To help you plan for a positive and fruitful press meeting, here are five things that you should never say to editor.

Trends: The Selfie, the 4-Screen Revolution and 3 other Digital Marketing Trends to Watch

If you’re unfamiliar with the term “selfie,” you must be living on a remote island enjoying life (like a genius, I might add). The trend of taking a photo of oneself is dominating pop culture and can be found everywhere from social media channels such as Facebook, Twitter and Instagram; to television programs (remember the Oscars); to the radio via the pop song “#Selfie.”   TREW Marketing Co-founder and CEO Rebecca Geier takes a “selfie” at EELive! with Karen Fields, senior vice president of content at UBM.   Think this trend doesn’t apply to B2B Marketing? Think again. The way that your customers engage with others online is an important consideration. Let’s examine how the selfie and other digital trends (such as the four-screen revolution, video and content curation) affect marketing, referencing this article on

Thurs. Trends: Is Facebook Still a Viable B2B Marketing Tool?

Over the past several months, Facebook has been reducing the organic reach of Pages, or Facebook sites for businesses and brands. That means that even if a person “likes” a company or organization, they are less likely to see the brand’s posts on their News Feed. In fact, according to a recent article on TIME, company posts reach just 6% of their followers on average. So, is Facebook a viable B2B marketing tool? The short answer to this question is – maybe. Amidst these challenges, Facebook still presents some effective opportunities as a B2B marketing tool for companies to engage their audience, once reached. Below are a few.

Thursday Trends: 5 Reasons to Revisit Blogging

Blogging is a great driver of organic SEO (just check out our related blog “SEO for People”) and platform for asserting your company’s expertise on specific topics and industry trends. But wait… there’s more. A recent article on HubSpot outlines benefits of blogging that are often overlooked. Let’s examine five of these in more detail.

Thursday Trends: No More Guessing: How to Become Data-driven

Has your leadership asked you about metrics or performance results this week? You’re definitely not the only one. According to recent survey results from the most recent MIT Sloan Management Review, published by MarketingCharts, a majority of professionals are being pressured to become more data-driven and analytical. However, only a minority of respondents felt that they frequently have the data they need to make decisions.   Image Source:   How can you ensure you have the analytics needed to make informed decisions about your marketing strategy? One way is by leveraging powerful analytics from marketing automation tools.

Thursday Trends: What is the Ideal Email Subject Line Length?

There are a growing number of channels for sharing content online, and each seems to have its own secret recipe for success (think social media v. blogging v. email). This makes it tricky to effectively tailor content. A recent blog post on Buffer explored “scientifically backed” recommendations on content length for writing, tweeting, and posting, and the results were interesting. According to the article, the ideal tweet is 100 characters, and the best Facebook posts are 40 characters or less. While ideal content length varies by channel, one overarching trend is apparent – straightforward content that quickly communicates key messages performs best. It is the “Keep it simple, stupid” (KISS) principle applied to online content. Let’s take a closer look at results.

Thursday Trends: Does Your Content Meet Your Customers' Needs?

A recent survey published on Marketing Charts showed interesting results about vendor content and gaining new customers. The survey, conducted by CMO Online and Netline, surfaced 3 main factors motivating buyers to consume content: to learn about new best practices, discover new solutions or address a specific challenge.

New Survey of 700+ Engineers Uncovers Marketing Preferences

OAK BROOK, Ill. – May 1, 2014 —TREW Marketing and CFE Media – publisher of Control Engineering, Consulting-Specifying Engineer and Plant Engineering – today announced results of its joint survey about engineers’ content consumption preferences and online behaviors. In March, CFE Media and TREW Marketing performed this research by targeting their engineering audiences to learn about how they find, use and engage with content throughout the buying cycle. Over 700 participants in North America completed the survey, providing a first-of-its-kind data set for marketers targeting technical audiences to better focus their investments for the greatest return.

Then and Now: YouTube and its Impact on Marketing

Today, more than 100 hours of video are uploaded to YouTube every minute, more than 1 billion unique users visit YouTube each month and according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. YouTube’s global impact of is clear. – the site has changed the way that we create, consume and share video. Following YouTube’s ninth birthday, we look back at the first YouTube video and how video has evolved since.

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