How to Manage Time Spent on Marketing
May 19, 2015 Would you say it is better to be efficient, or to be productive with your marketing efforts? What is the difference? Efficiency is the extent to which time, effort, or cost is well-used for an intended task or function. Productivity is a measure of total efficiency of a production process and as such the objective to be maximized in production process. I recently read an excerpt from the book, Two Awesome Hours by Josh David, Ph.D. In his book, he discusses the difference between efficiency and productivity. He gives the example of Benjamin Franklin whom we all know as a brilliant inventor and hard-working man. According to Dr. David’s research, Benjamin Franklin was also a very productive person. He spent many hours in his personal life connecting with others and using those personal connections as career benefits. Benjamin Franklin rested when his body needed to rest so he could be at work in optimal shape. And when he was working, Franklin used his time wisely and exhibited ultimate productivity when he was on the job.