Guest Blog Post: Inbound Marketing & The Buyer's Journey
Inbound Marketing? I was skeptical the first time our Marketing Manager introduced this term to me for our business. As a 90-person engineering and automation firm, I had difficulty believing that a potential customer would search for “Allen-Bradley PLC Programmer” or “Mechanical Engineer” in Google to find a firm like ours. After all, our business model has always been based upon face-to-face meetings where we can personally introduce ourselves to potential clients. We decided not to pursue this.