Survey Says: Engineers DO Use Social Media
October 8, 2015 If you are a marketer, you have probably been faced with many questions about social media and if it’s a good fit for your client’s marketing. I get skeptical questions around social media weekly, if not daily. The fact is simple – practically EVERYONE is on some type of social media platform and they’re interacting not only with their friends and family but businesses as well. A recent study unveiled that, 88% of rapidly growing small and mid-size businesses use social media, highlighting its increasing importance. Now the question to you is, why would you not take advantage of this free medium for connecting with your target audience? In our recent study with ENGINGEERING.com, we asked some questions around social media because we were curious if the technical audience, primarily engineers, actually utilize social media for work and if they do, how often and does their age have effect on their usage of social.