2022 State of Marketing to Engineers
For the fifth year in a row, TREW Marketing has partnered with GlobalSpec to conduct research on the content, online search, and buying preferences of engineers and technical buyers around the world.
Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend, and that continues in 2022. Marketers have long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI.
Our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new questions on webinar and podcast preferences.
This research report is designed to help you better understand the information needs of technical buyers, giving you critical insight to guide your marketing plans in 2022 and beyond.
We look to answer questions including:
- Where do engineers seek information to make purchase decisions?
- How much of the buying process is spent online before engineers engage with sales?
- What types of content are most and least favored by technical buyers?
- What sales behaviors do engineers value most?
Submit the form to download your free copy of the pdf and access the related on-demand webinar.