If you are leading the marketing efforts for your company that target technical audiences, the data from this survey of over 1000 engineering respondents will provide you with valuable insight to be more effective in driving results.
The illuminating results reveal information about engineers' preferences for online and content marketing, including specific content types, sources, and delivery methods.
In this report, you’ll learn:
- What type of technical online content engineers find most valuable
- The characteristics of technical content engineers prefer
- How to increase completion rates on lead forms
- The most credible elements of blogs and enewsletters
TREW Marketing and CFE Media partnered in the fall of 2014 to conduct this survey following the success of their first Marketing to Engineers survey released in May 2014. This latest survey collected the insights and preferences of more than 1,000 respondents, 73 percent of whom qualified themselves as R&D/Engineering or General Management.
This report was published in the fall of 2014.