TREW Crew

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Lee Chapman

Vice President, Account Services

Lee's diverse marketing background spans 20 years across the technology, government and nonprofit sectors with deep focus in the areas of project and marketing management, content and collateral, web, and brand consistency. Whether it's defining a brand, creating a compelling messaging strategy, or streamlining a business process, her approach to managing projects and teams has earned her recognition across the organizations she has led. At TREW, Lee's focus is on achieving clients' goals and objectives with customized marketing strategy to drive their unique business and deliver results. She believes there is no one-size-fits-all marketing approach, rather a carefully crafted blend of activities across media to attract and convert their target audience.

Lee's areas of expertise include:

Prior to joining TREW, Lee was part of the corporate marketing leadership team at National Instruments, where over the course of her 11-year career she served in various roles including Corporate Content and Community Relations Manager, Creative Strategy and Design Group Manager, and Brand Policy Manager -- leading diverse teams, including designers, web developers, and project managers across global web and print projects.

While at National Instruments, Lee developed and managed guidelines for implementing a consistent corporate brand identity worldwide, including acquisition brand integration and co-branding opportunities with strategic business partners. In addition, Lee saved the company over $600,000 annually through her efforts to consolidate the company's printed newsletters.

Prior joining National Instruments, Lee was a public information specialist with the Texas Workforce Commission, and was the communications director for the YMCA of Austin.

Lee holds a Bachelors of Journalism in Public Relations from the University of Texas in Austin, and is serving her third term as board chair of Green Doors, a nonprofit organization whose mission is to end homelessness by providing affordable housing and services in the Central Texas area. She has also served as a robotics team mentor at Summitt Elementary.

Awards

2001 Gold Quill Award of Merit from the International Association of Business Communicators

2003 Marketing Manager of the Year Award from National Instruments

Blog Posts by Lee

B2B Content Marketing