Meet Wendy Covey
Wendy Covey is a research-driven marketing leader and dynamic keynote speaker who helps B2B engineering and technical companies build brands, earn trust, and generate measurable growth. As CEO and Co-Founder of TREW Marketing, Wendy has spent over 15 years guiding marketers through the complexities of reaching technical audiences.
Book Wendy to bring clarity, data-backed insights, and practical strategy to your next conference, corporate event, or executive workshop.
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Why Event Organizers Choose Wendy
Research-Backed Insight – Grounded in proprietary, multi-year industry research
Deep Industry Expertise – 15+ years focused exclusively on engineering and technical markets
Actionable Frameworks – Practical guidance attendees can apply immediately
Engaging Delivery – Conversational, confident, and approachable while remaining authoritative
Industry Leadership – Co-Founder of the Industrial Marketing Summit, Author and Podcast Host of Content Marketing, Engineered.
Wendy’s sessions consistently receive high engagement from marketing leaders, executives, and technical professionals alike.
Reaching the Technical Buyer: Research Trends for Manufacturers
Drawing from TREW and GlobalSpec’s industry-leading annual research, State of Marketing to Engineers, we’ll reveal how today’s technical buyers find, evaluate, and make buying decisions. You’ll get actionable insights into information sources, content preferences, generative AI trends, and where to focus your marketing efforts to earn trust and generate demand with technical audiences.
Executive Presence: Building Your Authentic Personal Brand
Want to stand out in a crowded technical market? It starts with you. This session will guide executives, marketers, and subject matter experts through the why and how of building an authentic personal brands, especially on LinkedIn. Learn how to showcase your expertise, expand your reach, and strengthen your company’s brand by becoming a visible, trusted voice in your industry.
Transforming Your Brand Into a Trusted Technical Resource
Buyers don’t want vendors, they want to engage with trusted, reliable partners. In this talk, we’ll show you how to evolve your company brand into a go-to resource for engineers and technical decision-makers. You’ll walk away with a clear framework for positioning, messaging, and content development that builds long-term credibility and supports every stage of the buyer’s journey.
What's Working Now: Effective Marketing Strategies to Reach Technical Buyers
What’s working right now to reach engineers—and what’s not? In this fast-paced, example-packed session, you’ll get a rundown of proven strategies that drive engagement and results with technical audiences. From AEO strategies and video marketing to social media and CRM best practices, we’ll break down the dos and don’ts of modern industrial marketing.
The Power of Differentiated Brand Marketing in the Age of AI
With AI-generated content on the rise and attention spans dropping, your brand is your most valuable asset. This forward-looking session explores how marketers can stand out in a noisy, lookalike market by leaning into differentiation, thought leadership, and brand consistency. You’ll also gain insights on how technical buyers assess credibility and how to meet their expectations.