Wineman Technology CANalytics

Leading-edge products demand equally new and refined test systems for verification and validation. Wineman Technology (now Genuen), based in Saginaw, MI, and a TREW customer since 2009, specializes in designing and building custom test equipment including electronics test, dynamometers and rotating equipment and hydraulics test equipment.

WTI has a mix of services and software product offerings to support the development of test systems across the automotive, aerospace, consumer electronics and biomedical industries. In Q2 2017, they introduced a new software product, CANalytics. TREW worked with the product development, marketing/sales, and leadership teams at WTI to develop a product launch plan, messaging and value proposition, co-marketing plan with key performance indicators, and marketing/sales enablement content.