2027 Marketing Planning | TREW Marketing

End 2026 with Clear Direction

TREW Marketing helps engineering and technical companies build data-driven, actionable annual marketing plans — complete with an activity roadmap, budget recommendations, and expected results. No guesswork. No wasted spend. Just a strategic plan you can depend on.

Why You Need a 12-Month Plan to Start the Year

Most companies jump into the new year with disconnected tactics and no shared roadmap. A well-built 12-month plan ensures:

Clear priorities across marketing and sales
Campaigns aligned to your revenue goals
Budgets tied to expected outcomes
Accountability for each activity and KPI
Predictable, measurable results throughout the year

Erin Moore TREW Marketing - Marketing Planning for Manufacturing Client 2027

Your Marketing Current State

SWOT Analysis
Three complete buyer personas
An audit and gap analysis of your brand and up to 3 competitors covering:
- Messaging
- Website and SEO/GEO
- Paid media
- Email and workflow automation
- Events or webinars

12-Month Activity Plan

A month-by-month roadmap covering:

Customized Marketing Goals and Objectives
Campaigns (focused on product/service, vertical segment, thought leadership)
Content strategy

Each activity includes owners, timelines, and required assets so you know exactly what’s happening and when.

2027 Marketing Budget Recommendations

Your goals and activities tie directly to an annual investment plan across:

Paid advertising
Content development
Technology
Events
Agency + internal resources

You’ll receive a clear breakdown showing baseline, recommended, and stretch investment levels.

Goals and Expected Results

For every major activity, we define expected outcomes such as:

Traffic, engagement, and conversion targets
Lead and MQL projections
Sales pipeline influence
Brand visibility improvements
Quarterly and annual KPIs

You'll finish with a plan that ties spend → activity → results.

Why TREW Marketing?

We specialize in marketing for technical, engineering-driven companies with complex buyers and long sales cycles. Our planning process is built on industry expertise, practical insights, and data that connects activities to measurable business outcomes.

With TREW, you get a strategic partner who understands your world and delivers plans built to perform.

Jennifer Dawkins, Trew Marketing Leading Marketing Planning 2027 Client Meeting

Content marketing programs need repeatable processes

Content Writing, Engineered course participants receive access to course lessons for an entire year.

Enroll Now

Flywheel Graphic Final

START 2027 WITH A CLEAR, CONFIDENT 12-MONTH MARKETING PLAN