3 min read
2021 State of Marketing to Engineers Top Findings
Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE
The 2021 State of Marketing to...
Our success in marketing technology – from phased-array radar to plant floor automation – is unmatched in the marketing industry.
Our team is full of technical marketing experts.
We advise our clients based on proven results through engagements with hundreds of technical B2B companies.
Our marketing team meets you where you are, whether just getting started with digital, needing to improve ROI, or looking for an efficient way to train and align internal marketing staff. From free webinars, ebooks, and podcast episodes to on-demand training, an end-to-end book, and workshops, our resources help you achieve your goals and grow in your marketing career.
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
"Over the last several years, we’ve invested in our marketing foundation and shifted our investment from a mostly outbound approach with a heavy focus on trade shows to a more inbound approach focused on web and content marketing. Our company has grown over 50 percent, and, today, the majority of our leads come from online sources."
“I value TREW’s technical marketing writing – getting to the essence of what we want to communicate and quickly delivering a final product that took very little time to review and finalize – saving my teams weeks of time in meetings writing by committee.”
"We’ve worked with a few different marketing firms in the past, but partnering with TREW Marketing has been a game changer. TREW not only knows our system integration business, they understand our technical B2B buyers and have proven success reaching them. By partnering with TREW, we have fully embraced inbound marketing and now have inbound leads filling our sales and marketing funnel.”
Jan 12, 2021 by Morgan Norris
The 2021 State of Marketing to...
Dec 29, 2020 by Sarah Seward
In 2021, your marketing strategy must go beyond putting words on paper. As the world become more digitized, buyers...
Dec 15, 2020 by Julia Fellows
Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products have a sleek,...
Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.