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Free Inbound Marketing E-Books
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News, Tips, and Research for Technical Marketers
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Book: Smart Marketing
for Engineers
Custom Marketing Plans Include:
- Research of key applications, competitors
- Marketing strengths and gaps
- Partner co-marketing opportunities
- Campaign, persona and segment prioritization
- Marketing investment recommendations
- Measurable, time-based objectives
- Defined roles, responsibilities & reporting
Brand Positioning Defines:
- Prioritized customer titles
- Target industries and organizations
- Customer pain points
- Description of your solutions
- How you uniquely solve problems
- Competitor drawbacks, weaknesses
- Your unique competitive advantage
Optimize Your Website To:
- Ensure an intuitive user experience
- Deliver a professional, modern design
- Work seamlessly on mobile platforms
- Drive traffic and generate leads
- Make content updates fast and easy
Generate High-Quality Leads By:
- Applying market research to increase web visits
- Developing engaging content
- Segmenting and nurturing leads
- Building relationships with prospects
- Gathering measurable results to prove ROI
Create Great Content That:
- Clearly explains complex topics
- Quickly describes your offerings
- Helps you get found on search
- Builds credibility with real-world examples
- Is available in diverse formats (text, video)
- Gets shared through email, social media
- Is high value and generates leads
