3 min read
2021 State of Marketing to Engineers Top Findings
Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE
The 2021 State of Marketing to...
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Our marketing team meets you where you are, whether just getting started with digital, needing to improve ROI, or looking for an efficient way to train and align internal marketing staff. From free webinars, ebooks, and podcast episodes to on-demand training, an end-to-end book, and workshops, our resources help you achieve your goals and grow in your marketing career.
research
94% of technical buyers rely upon vendor websites
To succeed with marketing programs, technical B2B companies must understand what content engineers consume, why they look for it, and how they find it.
"Over the last several years, we’ve invested in our marketing foundation and shifted our investment from a mostly outbound approach with a heavy focus on trade shows to a more inbound approach focused on web and content marketing. Our company has grown over 50 percent, and, today, the majority of our leads come from online sources."
Matt Eurich
President of WTI a CertTech Company
“I value TREW’s technical marketing writing – getting to the essence of what we want to communicate and quickly delivering a final product that took very little time to review and finalize – saving my teams weeks of time in meetings writing by committee.”
Chad Reynolds
CMO of Panduit
"We’ve worked with a few different marketing firms in the past, but partnering with TREW Marketing has been a game changer. TREW not only knows our system integration business, they understand our technical B2B buyers and have proven success reaching them. By partnering with TREW, we have fully embraced inbound marketing and now have inbound leads filling our sales and marketing funnel.”
Titus Crabb
Owner and President of Vertech
Every week host Wendy Covey breaks down an industry trend, challenge or best practice in marketing to technical buyers. You'll meet colleagues and industry friends who stop by to tell you their stories along the way, and leave each episode feeling inspired and ready to take action.