The Power of Developing a Personal Brand in an Industrial Sales Role

As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person? On this episode of Content Marketing, Engineered, we discuss how to develop and hone in on your personal brand to become an approachable and sought-after resource.

In this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's identity and reputation both online and in person. We talk about how personal branding fosters trust and loyalty among customers.We also discuss how to define and enhance a personal brand by identifying your strengths. The conversation also covers how personal branding should align with your company's corporate brand.

Takeaways:

• Personal branding is essential for salespeople to establish themselves as trusted resources
• Identify your strengths and what sets you apart from others to define your personal brand
• Align your personal brand with your company's brand, but also maintain your own unique tone
• Imagery and visual cues can enhance your personal brand
• Use AI tools to brainstorm ideas, but ensure that your personal brand remains authentic
• Start with small steps like posting on LinkedIn, commenting on posts, and creating videos

Resources

• Connect with Morgan on LinkedIn
• Connect with Wendy on LinkedIn
• Related Episode: Building a Strong Personal Brand with Chris Luecke
• Related Episode: Creating a Personal Brand with Doc Williams
• Related Content: 5 Actionable Ways to Position Yourself as a Thought Leader
• TREW Master Class: Developing Authentic Personal Brands