This episode is for all of you trying to get your brand featured in third party outlets like trade publications. This discussion ranges from the editorial process to advertising campaigns and how the two can complement each other to meet your long-term marketing goals.
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the importance of understanding the audience, the role of press releases, and the current trends in manufacturing and technology. Additionally, they talk through advertising strategies, paid media opportunities, and the significance of building brand awareness in a competitive market.