Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline.
Mary Keough is a seasoned marketer both in the SaaS and industrial marketing space and shares insightful marketing tips to her more than twenty thousand followers on LinkedIn. There's a reason why she's so popular - she's authentic. You can tell the marketing strategies she shares have been hard-won by experience. One of her favorite topics? Marketing and sales alignment. I spoke with Mary on this week's episode of Content Marketing, Engineered and we discussed a wide variety of topics from navigating the technical buyer's journey, which channels to focus on, how to measure high-intent leads, and how you can turn your marketing department into an essential business function in the eyes of your leadership team.
Watch or listen to this episode for some valuable marketing advice, and if you want to hear more from Mary, you can catch her session: FINALLY. A Marketing & Sales Alignment Strategy that Just Might Work at the Industrial Marketing Summit on Thursday, February 2nd in Austin, Texas.