Content Marketing, Engineered Podcast

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

Written by Wendy Covey | 9/7/23 3:00 PM

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.


 

Are you banging your head on your keyboard thinking your attempts at reaching your audience via email is fruitless? We get it, B2B email marketing can seem like you're getting lost in the inbox. That's why we had Jay Schwedelson on, the founder of SubjectLine.com and Outcome Media. Jay has presented on email marketing for years - one of our team's favorite presenters at HubSpot's annual Inbound Marketing Conference. Jay has a talent for rebuilding our confidence in email marketing by sharing his genius yet simple tactics to great email marketing. From testing subject lines, sending newsletters more than once, and adding relevance. He even shares a few proven subject line strategies that can increase your open rate by 25% or more!

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