SEO is not just about generating traffic to your site but generating the right traffic to the right area of your site. To increase rankings for the right traffic, you need to do your keyword research. Research is one of the most critical steps in your SEO efforts and there are important factors to keep in mind as you narrow down your list.
During this TREW Talk video, you will learn to:
- Think like a search engine - the most important factors contributing to successful on-page SEO
- Know your audience - determine the best keywords for your SEO strategy with strategic ideas about how potential customers look for your products and services
- Use the Google AdWords keyword tool - learn how to successfully perform keyword research