TREW Marketing partnered with Elektor international Media in 2017 to conduct research on the content preferences and search habits of engineers and scientists in Europe.
TREW Marketing CEO and co-founder, Rebecca Geier, presents the top research findings and implications to vendors and publishers selling in Europe in this on-demand webinar. The findings are also compared to research on engineers in the US, covering similarities and discrepancies across the two markets.
Findings discussed include:
- Engineers' most valued sources of content
- Search habits of engineers and scientists
- Engineers' most trusted types of content authors
- Average number of interactions before engineers talk to vendors directly