Smart Marketing for Engineers® 2017 Europe Research Webinar

Watch the webinar from July 2017


TREW Marketing partnered with Elektor international Media in 2017 to conduct research on the content preferences and search habits of engineers and scientists in Europe. 

TREW Marketing CEO and co-founder, Rebecca Geier, presents the top research findings and implications to vendors and publishers selling in Europe in this on-demand webinar. The findings are also compared to research on engineers in the US, covering similarities and discrepancies across the two markets.

Findings discussed include:

  • Engineers' most valued sources of content
  • Search habits of engineers and scientists
  • Engineers' most trusted types of content authors
  • Average number of interactions before engineers talk to vendors directly
View the recorded webcast by filling out the form to the right. 

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