Upcoming In-Person Workshops in Dallas and Houston

By Stephanie Logerot | Inbound Marketing Manager

In April, we're holding two in-person workshops at locations in Dallas and Houston. In these one-and-a-half day workshops led by Rebecca Geier, she'll guide you through TREW's proven Smart Marketing approach and the key stages of developing both your marketing and content plans. You will leave with draft plans in-hand, including targeted objectives and success measures to prove return on investment. The agenda is as follows:

  • Day 1: Morning  Inbound Marketing to Engineers Overview
    •  Grand Challenges of Marketing to Engineers
    • Data and the engineer's buyer journey - what does it all mean?
  • Day 1: Afternoon  Build Your Foundation
    • SWOT and goals
    • Current and future state
    • Dissect and define the funnel
    • Develop your marketing scorecard
    • Draft your marketing plan - campaigns, KPIs, key activities
  • Day 1: Evening  Networking Happy Hour
  • Day 2: Morning  Content is King
    • What engineers say makes content great
    • Targeting content by engineering persona
    • Optimize through keyword selection
    • Define content themes, topics
    • Content along the funnel
    • Measure ROI
    • Draft your content plan

The Dallas workshop will be held April 20-21 and the Houston workshop will be held April 27-28. Choose your location below for more details, pricing info, and to register.

Dallas: April 20-21     Houston: April 27-28

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Stephanie Logerot

Inbound Marketing Manager